M&A Deal Summary

Telus Digital Acquires WillowTree

On October 27, 2022, Telus Digital acquired information technology company WillowTree from Insignia Capital Group and Constitution Capital Partners for 1.2B USD

Acquisition Highlights
  • This is Telus Digital’s 3rd transaction in the Information Technology sector.
  • This is Telus Digital’s largest (disclosed) transaction.
  • This is Telus Digital’s 5th transaction in the United States.
  • This is Telus Digital’s 1st transaction in Virginia.

M&A Deal Summary

Date 2022-10-27
Target WillowTree
Sector Information Technology
Buyer(s) Telus Digital
Sellers(s) Insignia Capital Group
Constitution Capital Partners
Deal Type Add-on Acquisition
Deal Value 1.2B USD

Target

WillowTree

Charlottesville, Virginia, United States
WillowTree is a provider of digital strategy, user experience design, and app development services for a wide range of Fortune 500 companies. WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. WillowTree was founded in 2007 and is based in Charlottesville, Virginia.

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Buyer(S) 1

Buyer

Telus Digital

Vancouver, British Columbia, Canada

Category Company
Founded 2005
Sector Information Technology
Employees78,569
Revenue 2.7B USD (2024)
DESCRIPTION

TETelus Digital is a provider of customer service, IT, and business process services to industry leaders across the telecommunications, utilities, high tech, gaming, finance, retail, e-commerce, travel and logistics, and health care sectors. Telus Digital was founded in 2005 and is based in Vancouver, British Columbia.


DEAL STATS #
Overall 7 of 7
Sector: Information Technology M&A 3 of 3
Type: Add-on Acquisition M&A Deals 7 of 7
State: Virginia M&A 1 of 1
Country: United States M&A 5 of 5
Year: 2022 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-06 Playment

Bangalore, India

Playment is a provider in data annotation and computer vision tools and services specialized in 2D and 3D image, video and LiDAR (light detection and ranging) - a remote sensing method that uses laser pulses to measure variable distances. Playment was founded in 2015 and is based in Bangalore, India.

Buy -

Seller(S) 2

SELLER

Insignia Capital Group

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2011
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Insignia Capital Group is a private equity firm focused on growth-oriented, lower middle-market companies throughout North America. The Firm targets profitable businesses with EBITDA greater than $5 million. Prospective transaction situations include management buyouts, corporate carve-outs, public-to-private transactions, build-ups, recapitalizations, growth equity investment,s and strategic minority investments. Insignia Capital was Insignia Capital Group was established in 2011 and is headquartered in Walnut Creek, California.


DEAL STATS #
Overall 3 of 4
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: Virginia M&A 1 of 1
Country: United States M&A 3 of 4
Year: 2022 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-08 New Engen

Seattle, Washington, United States

New Engen is a growth-focused integrated marketing agency specializing in media, creative, market research, and analytics. It partners with innovative brands to rapidly execute strategies and drive measurable, breakthrough results. New Engen was founded in 2016 and is based in Seattle, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-01 Fueled

New York, New York, United States

Fueled is a digital transformation agency serving a range of unicorn startups, global brands, and Fortune 500 companies. Fueled was founded in 2007 and is based in New York, New York.

Buy -
SELLER

Constitution Capital Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2008
PE ASSETS 6.7B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Constitution Capital Partners is a private equity and asset management firm focused on opportunities throughout North America. Constitution Capital typically invests in private equity partnerships, however the Firm also makes direct private equity and credit investments. Constitution Capital Partners does not have any sector preferences. Constitution Capital Partners was formed in 2008 and is headquartered in Andover, Massachusetts.


DEAL STATS #
Overall 27 of 33
Sector: Information Technology M&A 3 of 3
Type: Add-on Acquisition M&A Deals 13 of 18
State: Virginia M&A 2 of 2
Country: United States M&A 24 of 30
Year: 2022 M&A 2 of 2
Size (of disclosed) 3 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-29 Monte Nido

Miami, Florida, United States

Monte Nido is a provider of treatment for eating disorders and exercise addiction to adults and adolescents. Monte Nido Holdings was founded in 1996 and is based in Miami, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-28 Bradford Health Services

Birmingham, Alabama, United States

Bradford Health Services is a provider of substance abuse treatment and recovery services. Bradford offers early intervention services, crisis response, intensive outpatient care, partial hospitalization, and residential care, inpatient detox, and transitional living and life skills programming. Bradford Health Services was founded in 1977 and is based in Birmingham, Alabama.

Buy -