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  6. Team ITG Acquires PureRED

M&A Deal Summary

Team ITG Acquires PureRED

On February 18, 2025, Team ITG acquired marketing company PureRED from Caymus Equity Partners, RFE Investment Partners, Starboard Capital Partners and Capitala Group

Acquisition Highlights
  • This is Team ITG’s 3rd transaction in the Marketing sector.
  • This is Team ITG’s 1st transaction in the United States.
  • This is Team ITG’s 1st transaction in Georgia.

M&A Deal Summary
Date 2025-02-18
Target PureRED
Sector Marketing
Buyer(s) Team ITG
Sellers(s) Caymus Equity Partners
RFE Investment Partners
Starboard Capital Partners
Capitala Group
Deal Type Add-on Acquisition
Advisor(s) BrightTower (Financial)

Target

PureRED

Stone Mountain, Georgia, United States
PureRED Integrated Marketing is an advertising agency that designs and executes integrated retail marketing programs including pre-media advertising execution, digital creative/design, digital asset management services, photographic services, and interactive services for national retailers. PureRED was founded in 1967 and is based in Stone Mountain, Georgia.

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Buyer(S) 1

Buyer

Team ITG

Birmingham, United Kingdom
Category Company
Founded 2009
Sector Digital Media
Employees500
Revenue 43M GBP (2013)
DESCRIPTION

Team ITG is a marketing services and technology business that helps major brands and retailers improve the efficiency, speed, cost and control of their marketing operations. Team ITG was founded in 2009 and is based in Birmingham, England.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 4 of 4
State (Georgia) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-24 Storyteq

Amsterdam, Netherlands

Storyteq empowers leading brands and agencies to generate creative assets at scale. The company's self-serve platform enables creative marketing teams to easily scale and improve their video and display creative production. Working with tailor-made creative templates, allowing you to create, scale and distribute creatives in multiple formats. Its platform is used to quickly scale creative production, enabling dynamic video advertising, dynamic creative optimization, or sending out personalized videos based on CRM data. Storyteq was formed in 2016 and is based in Amsterdam, Netherlands.

Buy -

Seller(S) 4

SELLER

Caymus Equity Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Caymus Equity Partners LLC is a private equity firm that looks to partner with management to acquire and grow profitable, lower middle-market companies valued between $10 and $100 million. The Firm looks for situations where companies lack the resources, capital, and strategic guidance needed to realize their full potential. Sectors of interest include business services, healthcare services, consumer products/services, and industrials. Caymus Equity Partners was formed in 2001 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 11 of 11
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 6 of 6
State (Georgia) 2 of 2
Country (United States) 11 of 11
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-31 TriplePoint

Houston, Texas, United States

TriplePoint is a provider of HVACR installations, maintenance, repair, design, and consulting services to commercial clients across a ten-plus state footprint in the Midwest and Southeast regions. TriplePoint is based in Houston, Texas.

Sell -
SELLER

RFE Investment Partners

Westport, Connecticut, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1979
Size Large
Type Sector Agnostic
DESCRIPTION

RFE Investment Partners is a private equity firm focused on investing in lower middle-market service, manufacturing and healthcare service businesses. Prospective companies are generally profitable with annual cash-flow of at least $5 million. Target businesses also have proven management, defensible market positions, and 'a clearly identified and growing market'. RFE looks to commit $10 to $35 million of equity capital per transaction to support acquisitions, management led buyouts, and recapitalizations. RFE is licensed as a SBIC and was formed in 1979. RFE Investment Partners is based in New Canaan, Connecticut.

DEAL STATS #
Overall 15 of 15
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 6 of 6
State (Georgia) 1 of 1
Country (United States) 15 of 15
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-28 LaunchPad Home Group

Austin, Texas, United States

LaunchPad Home Group is a provider of home inspection and residential services. LaunchPad Home Group is based in Austin, Texas.

Buy -
SELLER

Starboard Capital Partners

Southport, Connecticut, United States

Investor Investor Investor

Category Private Equity Firm
Founded 2004
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Starboard Capital Partners LLC is an unsponsored investment group that works with private equity investors and management in acquiring mid-sized businesses valued between $25 and $100 million. In addition to investing, Starboard earns equity for initiating transactions and for ongoing advisory services. Sectors of interest include automotive, consumer products, building materials, construction, distribution, e-commerce, franchising, manufacturing, healthcare, and real estate. Starboard Capital was formed in 2004 and is based in Southport, Connecticut.

DEAL STATS #
Overall 11 of 11
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 8 of 8
State (Georgia) 2 of 2
Country (United States) 11 of 11
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-26 Theraplay

West Chester, Pennsylvania, United States

Theraplay is a provider of physical, occupational, speech, and feeding therapy services, treating children from birth through age 21. Theraplay was established in 1991 and is based in West Chester, Pennsylvania.

Sell -
SELLER

Capitala Group

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor

Category Asset Manager
Founded 1998
PE ASSETS 2.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Capitala Group is an asset manager that provides equity and mezzanine capital to mid-sized companies valued up to $250 million. Funds are generally used to support growth needs, add-on acquisitions, management/leveraged buyouts, and recapitalizations. Capitatala will invest across the US, but generally targets opportunities located in the Southeast. Industry preferences include building products, business services, consumer/reteail, general industrial, healthcare, and technology. Prospective companies typically have revenues greater than $10 million and EBITDA of at least $3 million. Capitala was formed in 1998 and is headquartered in Charlotte, North Carolina.

DEAL STATS #
Overall 56 of 56
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 20 of 20
State (Georgia) 6 of 6
Country (United States) 55 of 55
Year (2025) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-13 Visible Body

Framingham, Massachusetts, United States

Visible Body is a creator of 3D anatomical models and animations of the human body used in the education of both students and healthcare professionals. Visible Body was founded in 2007 and is based in Framingham, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-19 Stonewall Group

Lafayette, Louisiana, United States

Stonewall Group is a strategic buyer of lower middle-market architecture and engineering brands across the United States. Stonewall Group is based in Lafayette, Louisiana.

Buy -
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