M&A Deal Summary

Taboola Acquires Yusp

On May 26, 2022, Taboola acquired information technology company Yusp

Acquisition Highlights
  • This is Taboola’s 1st transaction in the Information Technology sector.
  • This is Taboola’s 1st transaction in Romania.

M&A Deal Summary
Date 2022-05-26
Target Yusp
Sector Information Technology
Buyer(s) Taboola
Deal Type Add-on Acquisition

Target

Yusp

Budapest, Romania
Yusp is a personalization technology company founded in data science. The company is used by clients in retail, e-commerce, and digital media to provide personalized offers to customers to drive sales, increase average order sizes, build customer loyalty and create more positive user experiences. Its technology is built on proprietary algorithms that focus on deep learning for personalization coupling contextual data and brands’ first-party data to make recommendations for shoppers. Yusp was formed in 2007 and is based in Budapest, Romania.

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Buyer(S) 1

Buyer

Taboola

New York, New York, United States
Category Company
Founded 2007
Sector Internet Software and Services
Employees1,900
Revenue 1.4B USD (2023)
DESCRIPTION

Taboola is a content discovery platform. Taboola serves over 150 billion content recommendations to over 400 million unique visitors every month on the Web’s most innovative publisher sites, including USA Today, The Huffington Post, Time, and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Taboola was founded in 2007 and is based in New York City.

DEAL STATS #
Overall 6 of 6
Sector (Information Technology) 1 of 1
Type (Add-on Acquisition) 5 of 5
Country (Romania) 1 of 1
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-23 Connexity

Santa Monica, California, United States

Connexity offers a range of marketing solutions including search marketing, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. Connexity was founded in 1996 and is based in Santa Monica, California.

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