Growth Capital • Marketing

TA Associates and Stripes Invest In Epic Advertising

On January 1, 2004, private equity firm TA Associates and growth capital firm Stripes invested in marketing company Epic Advertising

Investment Context
  • This is TA Associates’ 3rd and Stripes’ 1st transaction in the Marketing sector.
  • This is TA Associates’ 104th and Stripes’ 2nd transaction in the United States.
  • This is TA Associates’ 6th and Stripes’ 1st transaction in New York.
Investment Fate
  • Epic Advertising was sold to a consortium of financial buyers in 2011.

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Investment Summary

Date January 1, 2004
Target Epic Advertising
Sector Marketing
Investor(s) TA Associates
Stripes
Deal Type Growth Capital

Target Company

Epic Advertising

New York City, New York, United States
Epic Advertising, Inc. is a performance-based online advertising network providing a full suite of advertising tools for both advertisers and publishers, including affiliate marketing and online lead generation services based on the cost-per-action (CPA) model.
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Investors Overview 2

Investor

TA Associates

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1968
PE ASSETS 65.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

TA Associates is a private equity firm that targets investments in middle-market and large companies around the world. TA will consider control or minority investments in profitable companies and looks to commit between $70 and $500 million per transaction. TA proactively reaches out to companies directly in sourcing potential investment opportunities. Prospective businesses are generally valued between $100 million and $3 billion. Areas of interest include technology, software, communications, financial services, healthcare, business services, semiconductors/electronics, and consumer products/services. In addition to investing equity capital, TA also makes subordinated debt investments. TA's geographic preference is North America, Asia/Pacific, and Europe. TA Associates was formed in 1968 and is based in Boston, Massachusetts.


Deal Context for Investor #
Overall 111 of 375
Sector: Marketing 3 of 6
Type: Growth Capital 46 of 135
State: New York 6 of 23
Country: United States 104 of 271
Year: 2004 1 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-12-18 Tempur Sealy

Lexington, Kentucky, United States

Tempur Sealy is a bedding provider that develops, manufactures, and markets mattresses, foundations, pillows, and other products. Tempur Sealy was founded in 1989 and is based in Lexington, Kentucky.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-01-07 Drive Assist UK

Tamworth, United Kingdom

Drive Assist UK Ltd. is a provider of replacement vehicles across the United Kingdom. The company works alongside the insurance industry to provide short-term replacement vehicles to non-fault parties involved in accidents while their vehicles are repaired. Drive Assist also focuses on longer-term corporate rentals and warranty replacements.

Buy -
Investor

Stripes

New York, New York, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2008
PE ASSETS 7.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Stripes is a private investment firm focused primarily on making minority investments in rapidly growing, private companies. Stripes look to commit $10 to $150 million of equity capital per transaction to support acquisitions, growth equity needs, and provide shareholder liquidity. Target companies generally have high margins and operate in large markets. Sectors of interest include branded consumer products, financial services, medical devices, and technology. Stripes was formed in 2008 and is based in New York, New York.


Deal Context for Investor #
Overall 2 of 49
Sector: Marketing 1 of 3
Type: Growth Capital 1 of 16
State: New York 1 of 19
Country: United States 2 of 46
Year: 2004 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-01-01 SmartWool

Steamboat Springs, Colorado, United States

SmartWool Corp. is a designer, developer, marketer and distributor of premium performance socks, apparel and accessories for men, women and children.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-02-01 Art.com

Emeryville, California, United States

Art.com, Inc. is an online art and poster marketplace. Art.com a direct-to-consumer e-tailer, Art.com leverages technology to provide consumers the largest selection of prints, posters, pre-framed art, original art and photography and custom framing.

Buy -