M&A Deal Summary

System1 Acquires CouponFollow

On March 4, 2022, System1 acquired internet software and services company CouponFollow for 115M USD

Acquisition Highlights
  • This is System1’s 2nd transaction in the Internet Software and Services sector.
  • This is System1’s largest (disclosed) transaction.
  • This is System1’s 2nd transaction in the United States.
  • This is System1’s 1st transaction in New York.

M&A Deal Summary
Date 2022-03-04
Target CouponFollow
Sector Internet Software and Services
Buyer(s) System1
Deal Type Add-on Acquisition
Deal Value 115M USD

Target

CouponFollow

Yorktown Heights, New York, United States
CouponFollow tracks coupon codes from online merchants to help consumers save money. CouponFollow was founded in 2010 and is based in Yorktown Heights, New York.

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Buyer(S) 1

Buyer

System1

Venice, California, United States
Category Company
Founded 2013
Sector Digital Media
Employees275
DESCRIPTION

System1 is a digital advertising and technology company. The Company has websites that generate a combined 120M monthly visitors and 400M+ monthly clicks. System1 is also a large publisher of social quizzes and trivia, and works with the world’s largest digital media publishers to drive additional audiences to their properties.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 2 of 2
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-01 MaQuest

Denver, Colorado, United States

MapQuest.com is an online supplier of mapping and destination information. The Company brings over 30 years of mapping experience together with proprietary systems for integrating and editing of geographic databases to provide comprehensive online mapping solutions for businesses and consumers.

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