System1 - M&A Summary and Business Overview

Digital MediaCompany

System1 M&A Summary

System1 has acquired 2 companies, including 1 in the last 5 years.

System1’s largest acquisition to date was in 2022, when it acquired NextGen Shopping for $115M. System1 has acquired in 2 different US states. The Company’s most targeted sectors include internet software and services (100%).

System1 Business Overview

Where is System1 headquartered?

System1 is headquartered in Venice, California.

How many employees does System1 have?

System1 has 275 employees.

What sector is System1 in?

System1 is a digital media company.

When was System1 founded?

System1 was founded in 2013.

M&A Summary

  • M&A Total Activity2
    • M&A Buy Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 1

System1 LLC

1501 Main Street,
Venice, California 90291
United States,
www.system1.com

System1 is a digital advertising and technology company. The Company has websites that generate a combined 120M monthly visitors and 400M+ monthly clicks. System1 is also a large publisher of social quizzes and trivia, and works with the world’s largest digital media publishers to drive additional audiences to their properties.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.2/yr) # 1 - 1 - - - 2
vol $115M $115M
Sell (0.0/yr) # - - - - - - 0
  2

Most Recent M&A

Company Date Value Type
NextGen Shopping, Inc. 2022-03-04 115M USD Add-on Acquisition
Yorktown Heights, New York · www.couponfollow.com
MapQuest, Inc. 2019-10-01 - Divestiture
Denver, Colorado · www.mapquest.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 2 (100%) 115M (100%) - -
Total 2 $115M - -

By Geo

State/Country Buy Value Sell Value
United States 2 115M - -
  New York 1 115M - -
  Colorado 1 - - -
Total 2 $115M - -

Deal Values

buy # Total
$100M to $1B 1 $115M
TOTAL $115M
Largest NextGen Shopping, Inc.
$115M (2022-03-04)

M&A Connections

Deals
Acquired from
Strategic(s)
50%
1 (50%)

Company Summary

SECTOR

Digital Media

Employees

275

Established

2013

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