M&A Deal Summary

System1 Acquires MaQuest

On October 1, 2019, System1 acquired internet software and services company MaQuest from EdgeCast

Acquisition Highlights
  • This is System1’s 1st transaction in the Internet Software and Services sector.
  • This is System1’s 1st transaction in the United States.
  • This is System1’s 1st transaction in Colorado.

M&A Deal Summary
Date 2019-10-01
Target MaQuest
Sector Internet Software and Services
Buyer(s) System1
Sellers(s) EdgeCast
Deal Type Divestiture

Target

MaQuest

Denver, Colorado, United States
MapQuest.com is an online supplier of mapping and destination information. The Company brings over 30 years of mapping experience together with proprietary systems for integrating and editing of geographic databases to provide comprehensive online mapping solutions for businesses and consumers.

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Buyer(S) 1

Buyer

System1

Venice, California, United States
Category Company
Founded 2013
Sector Digital Media
Employees275
DESCRIPTION

System1 is a digital advertising and technology company. The Company has websites that generate a combined 120M monthly visitors and 400M+ monthly clicks. System1 is also a large publisher of social quizzes and trivia, and works with the world’s largest digital media publishers to drive additional audiences to their properties.

DEAL STATS #
Overall 1 of 2
Sector (Internet Software and Services) 1 of 2
Type (Divestiture) 1 of 1
State (Colorado) 1 of 1
Country (United States) 1 of 2
Year (2019) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-04 CouponFollow

Yorktown Heights, New York, United States

CouponFollow tracks coupon codes from online merchants to help consumers save money. CouponFollow was founded in 2010 and is based in Yorktown Heights, New York.

Buy $115M

Seller(S) 1

SELLER

EdgeCast

Los Angeles, California, United States
Category Company
Founded 2006
Sector Information Technology
Revenue 285M USD (2021)
DESCRIPTION

EdgeCast helps companies meet the ever-growing expectations of their customers. Edgecast's set of solutions across content delivery, cloud security, and video streaming, combined with a team of customer-oriented domain experts, streamlines operations and improves efficiencies, so businesses can redirect their energy into creating value for their customers not managing multiple vendors and workflows. EdgeCast was founded in 2006 and is based in Los Angeles, California.

DEAL STATS #
Overall 2 of 3
Sector (Internet Software and Services) 2 of 2
Type (Divestiture) 2 of 3
State (Colorado) 1 of 1
Country (United States) 2 of 3
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-12 Tumblr

New York, New York, United States

Tumblr is an online service that allows users to post content (text, photos, and video) to a short-form blog. The Company was formed in 2007 and is headquartered in New York City.

Sell $10M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-19 The Huffington Post

New York, New York, United States

The Huffington Post is an online news source and blog offering content spanning business, politics, entertainment, and technology. The Huffington Post was formed in 2005.

Sell -
Mergr

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