M&A Deal Summary

Syndigo Acquires Sellpoints

On August 12, 2019, Syndigo acquired digital media company Sellpoints from ConversionPoint Technologies

Acquisition Highlights
  • This is Syndigo’s 1st transaction in the Digital Media sector.
  • This is Syndigo’s 7th transaction in the United States.
  • This is Syndigo’s 2nd transaction in California.

M&A Deal Summary
Date 2019-08-12
Target Sellpoints
Sector Digital Media
Buyer(s) Syndigo
Sellers(s) ConversionPoint Technologies
Deal Type Divestiture

Target

Sellpoints

Emeryville, California, United States
Sellpoints, Inc. is an e-Commerce technology provider dedicated to helping brands and retailers sell more online. It achieves this by attracting qualified shoppers to product pages using traditional traffic acquisition channels (SEO, PPC) as well as innovative, predictive advertising solutions. Sellpoints then engages shoppers with the most relevant, targeted rich media content that increases the time spent interacting with the product description. Sellpoints, Inc. was founded in 2000 and is based in Emeryville, California.

Search 201,429 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Syndigo

Chicago, Illinois, United States
Category Company
Sector Information Technology
DESCRIPTION

Syndigo is a provider of digital content and retail omnichannel optimization solutions for the consumer-packaged goods and fast-moving consumer goods industries. Syndigo is based in Chicago, Illinois.

DEAL STATS #
Overall 9 of 12
Sector (Digital Media) 1 of 1
Type (Divestiture) 2 of 3
State (California) 2 of 2
Country (United States) 7 of 9
Year (2019) 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-25 Shotfarm

Chicago, Illinois, United States

Shotfarm is a cloud-based digital asset management system that offers standardized data and workflow for their clients. Shotfarm was founded in 2008 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-04-27 Kwikee

Peoria, Illinois, United States

Kwikee is a management and distribution platform ensuring end-to-end content management: Creation, DAM, PIM, Syndication, Analytics & Reporting, all on a unified global platform. Kwikee was founded in 1969 and is based in Peoria, Illinois.

Buy -

Seller(S) 1

SELLER

ConversionPoint Technologies

Irvine, California, United States
Category Company
Founded 2016
Sector Information Technology
DESCRIPTION

ConversionPoint Technologies, Inc. is a complementary group of e-Commerce technology providers that are changing how brands, advertisers and agencies connect with, acquire and retain customers. The company offers AI-enabled media optimization, CRM, and robust post-purchase modules that automate product delivery and remarketing. Addressing the three main channels of e-Commerce: direct (.com), online retail and Amazon, the company’s advanced proprietary technologies increases conversions, lifetime customer value, and return on ad spend.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-05 Inuvo

Little Rock, Arizona, United States

Inuvo, Inc. is a digital publishing and advertising technology company. Inuvo uses artificial intelligence to align brand strategy with consumer intent. Its patented IntentKey artificial intelligence technology leverages contextually-based machine learning algorithms that mirror the way the human brain instantly associate ideas, emotions, places, people and objects. Inuvo harnesses this power by delivering high performing campaigns reaching audiences that would typically be missed.

Buy $76M
Mergr

Product

Company

Legal