M&A Deal Summary

Sur La Table Acquires Seattle Coffee Gear

On March 3, 2025, Sur La Table acquired retailer Seattle Coffee Gear from Digital Fuel Capital, Pine Street Capital Partners and Eagle Private Capital

Acquisition Highlights
  • This is Sur La Table’s 1st transaction in the Retail sector.
  • This is Sur La Table’s 1st transaction in the United States.
  • This is Sur La Table’s 1st transaction in Washington.

M&A Deal Summary

Date 2025-03-03
Target Seattle Coffee Gear
Sector Retail
Buyer(s) Sur La Table
Sellers(s) Digital Fuel Capital
Pine Street Capital Partners
Eagle Private Capital
Deal Type Add-on Acquisition

Target

Seattle Coffee Gear

Lynnwood, Washington, United States
Seattle Coffee Gear is a coffee equipment retailer supplying home-brewed, specialty coffee market with coffee equipment, whole bean coffee, and a wide range of coffee-related products and repair services. The Company features over 200 machine models, many exclusively, and a curated selection of fresh, whole bean coffee. Seattle Coffee Gear was formed in 2006 and is based in Lynnwood, Washington.

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Buyer(S) 1

Buyer

Sur La Table

Brownsburg, Indiana, United States

Category Company
Founded 1972
Sector Retail
DESCRIPTION
Sur La Table storefront in Austin, Texas.
Sur La Table storefront in Austin, Texas.

Sur La Table is a multi-channel chain retailer offering a broad selection of premium quality goods for the kitchen and table. Sur La Table was founded in 1972 and is based in Brownsburg, Indiana.


DEAL STATS #
Overall 1 of 1
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Washington) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1

Seller(S) 3

DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


DEAL STATS #
Overall 5 of 5
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Washington) 1 of 1
Country (United States) 5 of 5
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-31 Jaxxon

Costa Mesa, California, United States

Jaxxon is a social-first, men’s jewelry and accessories brand. Jaxxon was formed in 2018 and is based in Costa Mesa, California.

Buy -
SELLER

Pine Street Capital Partners

Albany, New York, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2004
PE ASSETS 425M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Pine Street Capital Partners (PSCP) provides mezzanine capital to small and medium-sized private and public companies. PSCP will consider investments from $3 to $15 million in companies generating at least $10 million of sales. Target sectors include manufacturing, business services, consumer products, healthcare and media. PSCP prefers investments in the Northeast and Mid-Atlantic regions of the US, but will consider opportunities nationwide. Investment funds are typically used to support strategic acquisitions, growth, management and employee buyouts, and leveraged recapitalization. PSCP will not invest in the real estate, biotech and oil & gas industries. Pine Street Capital Partners was formed in 2004 and is based in Albany, New York.


DEAL STATS #
Overall 18 of 18
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 7 of 7
State (Washington) 1 of 1
Country (United States) 18 of 18
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-08 DeIorio Foods

Utica, New York, United States

DeIorio Foods is a manufacturer of specialty frozen dough for the pizza industry. DeIorio Foods was founded in 1924 and is based in Utica, New York.

Sell -
SELLER

Eagle Private Capital

St. Louis, Missouri, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
PE ASSETS 1.0B USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Eagle Private Capital (EPC) makes private equity and mezzanine investments in middle-market companies. The Firm typically invests $4 to $15 million per investment. EPC looks to partner with management or other private equity investors to provide growth or change of control capital. EPC is based in St. Louis, Missouri.


DEAL STATS #
Overall 50 of 50
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 26 of 26
State (Washington) 1 of 1
Country (United States) 50 of 50
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-01 Bakery Barn

Pittsburgh, Pennsylvania, United States

Bakery Barn is a manufacturer of specialty protein bars for private label and branded sports nutrition companies. Bakery Barn was founded in 2000 and is based in Pittsburgh, Pennsylvania.

Sell -