Digital Fuel Capital Mergers and Acquisitions Summary

Private Equity Firm Profile

In the last 3 years, Digital Fuel Capital has acquired 5 companies.

Digital Fuel Capital’s most common sectors for investment aree-commerce (39%) and consumer products (17%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (62%) and growth capital (12%). In total, Digital Fuel Capital has invested in 12 US states and 2 different countries. Its largest (disclosed) acquisition occurred in 2015 when it acquired LogoSportswear for $11M.

In the last 3 years, Digital Fuel Capital has exited 3 companies. The Firm’s most common exit type is secondary buyout (50%).

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M&A Summary

  • M&A Total Activity22
    • M&A Buy Activity18
    • M&A Sell Activity4
  • Total Sectors Invested 9
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 11
  • M&A Advisors 1

Digital Fuel Capital

Digital Fuel Capital

339 Auburn Street, Suite 12,
Newton, Massachusetts 02466
United States
(617) 274-8400
www.digitalfuelcapital.com
info@digitalfuelcapital.com

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


Investment Criteria

Sectors of Interest: Business Services, Consumer Products, Digital Media, Distribution, E-Commerce, Furniture, Internet Software and Services, Manufacturing, Marketing, Retail

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Recapitalization, Secondary Buyout

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue - -
Target EBITDA - 50
Investment Size - -
Enterprise Value - -
values in millions of USD

M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.4/yr) # 11 2 4 - 1 - 18
vol $11M $11M
Sell (0.6/yr) # 1 - 2 1 - - 4
  22

Most Recent M&A

Company Date Value Type
Jaxxon LLC 2023-05-31 - Buyout (LBO, MBO, MBI)
Costa Mesa, California · www.jaxxon.com
Artifact Uprising LLC 2022-07-07 - Secondary Sale
Denver, Colorado · www.artifactuprising.com
Renovation Brands LLC 2021-11-22 - Secondary Sale
Florence, Alabama · www.renovationbrands.com
Ledge Lounger, Inc. 2021-11-10 - Recapitalization
Katy, Texas · www.ledgeloungers.com
RugsUSA LLC 2021-09-10 - Secondary Sale
Cranbury, New York · www.rugsusa.com
StubHub International 2021-09-08 - Buyout (LBO, MBO, MBI)
Madrid, Spain · www.stubhub.ie
First Impression Iron Works, Inc. 2021-04-26 - Secondary Buyout
Gilbert, Arizona · www.firstimpressionsecuritydoors.com
The Digital Stronghold 2021-01-01 - Recapitalization
Huntsville, Alabama · www.thedigitalstronghold.com
Seattle Coffee Gear 2020-09-18 - Buyout (LBO, MBO, MBI)
Lynnwood, Washington · www.seattlecoffeegear.com
Timex.com, Inc. 2020-01-01 - Buyout (LBO, MBO, MBI)
Middlebury, Connecticut · www.timex.com
View All >>

M&A by Sector

Sector Current # Value All-time # Value
E-Commerce 5 (42%) - 7 (39%) -
Consumer Products 2 (17%) - 3 (17%) -
Retail 1 (8%) - 2 (11%) -
Internet Software and Services - - 1 (6%) 11M (100%)
Apparel/Textiles 1 (8%) - 1 (6%) -
Business Services 1 (8%) - 1 (6%) -
Distribution - - 1 (6%) -
Furniture 1 (8%) - 1 (6%) -
Manufacturing 1 (8%) - 1 (6%) -
Total 12 - 18 $11M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 11 (92%) - 17 (94%) 11M (100%)
  Alabama 2 (17%) - 3 (17%) -
  Wisconsin 2 (17%) - 2 (11%) -
  Connecticut 1 (8%) - 2 (11%) 11M (100%)
  California 1 (8%) - 2 (11%) -
  Washington 1 (8%) - 1 (6%) -
  Texas 1 (8%) - 1 (6%) -
  New Jersey 1 (8%) - 1 (6%) -
  Florida 1 (8%) - 1 (6%) -
  Arizona 1 (8%) - 1 (6%) -
  New York - - 1 (6%) -
  Michigan - - 1 (6%) -
  Colorado - - 1 (6%) -
Spain 1 (8%) - 1 (6%) -
Total 12 - 18 $11M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 7 (58%) - 11 (61%) -
Growth Capital 1 (8%) - 2 (11%) -
Recapitalization 2 (17%) - 2 (11%) -
Secondary Buyout 2 (17%) - 2 (11%) -
Divestiture - - 1 (6%) 11M (100%)
Total 12 - 18 $11M

Exits by Deal Type

Type Total # Value
Secondary Sale 3 (75%) -
Trade Sale 1 (25%) -
Total 4 -

Top M&A Advisors

Legal Deals
Lowenstein Sandler
1

Deal Values

buy # Total
< $100M 1 $11M
TOTAL $11M
Largest LogoSportswear, Inc.
$11M (2015-03-09)

M&A Connections

Deals
Acquired from
Investor(s)
11%
2 (11%)
Strategic(s)
6%
1 (6%)
Exited to
Investor(s)
75%
3 (75%)
Strategic(s)
25%
1 (25%)

FAQ

When was Digital Fuel Capital founded?

Digital Fuel Capital was founded in 2015.

What type of investor is Digital Fuel Capital?

Digital Fuel Capital is a private equity firm.

Where is Digital Fuel Capital headquartered?

Digital Fuel Capital is headquartered in Newton, Massachusetts.

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