Add-on Acquisition • Consumer Products

Sunman Acquires Noriel

On July 27, 2022, Sunman acquired consumer products company Noriel from Enterprise Investors

Acquisition Context
  • This is Sunman’s 1st transaction in the Consumer Products sector.
  • This is Sunman’s 1st transaction in Romania.

Explore All 2386 Add-on Acquisition Consumer Products Deals - Search the Database Free


M&A Deal Summary

Date July 27, 2022
Target Noriel
Sector Consumer Products
Buyer(s) Sunman
Sellers(s) Enterprise Investors
Deal Type Add-on Acquisition

Target Company

Noriel

Bucharest, Romania
Noriel is the toys and games distributor and cardboard games producer in Romania that recently entered into specialized toys and games retail. Noriel was founded in 1993 and is based in Bucharest, Romania.
Explore More Deals

Browse All 215,130 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

Sunman

Çayırova, Turkey

Category Company
Sector Consumer Products
DESCRIPTION

Sunman is Turkish toy retail, distribution, and manufacturing company that operates under the Sunman and Toyzz Shop brands. Sunman is based in Çay?rova, Turkey.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 1 of 1
Country: Romania 1 of 1
Year: 2022 1 of 1

Seller Profile 1

SELLER

Enterprise Investors

Warsaw, Poland

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1990
PE ASSETS 2.3B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Enterprise Investors is a private equity firm focused on investments in Central and Eastern Europe, with a primary interest on opportunities in Poland. Enterprise Investors is a generalist investor and looks to commit €20 to €75 million in medium-sized businesses. Enterprise Investors was formed in 1990 and is headquartered in Warsaw.


Deal Context for Seller #
Overall 31 of 33
Sector: Consumer Products 3 of 3
Type: Add-on Acquisition 14 of 15
Country: Romania 4 of 4
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-13 Ekoenergetyka

Zielona Gora, Poland

Ekoenergetyka is a manufacturer of high-power charging infrastructure in Europe. Ekoenergetyka was founded in 2009 and is based in Zielona Gora, Poland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-02 Bisar

Warsaw, Poland

Bisar is an employment agency with an international reach, specializing in the employment of foreigners. Bisar was founded in 2015 and is based in Warsaw, Poland.

Buy -