M&A Deal Summary

Sunman Acquires Noriel

On July 27, 2022, Sunman acquired consumer products company Noriel from Enterprise Investors

Acquisition Highlights
  • This is Sunman’s 1st transaction in the Consumer Products sector.
  • This is Sunman’s 1st transaction in Romania.

M&A Deal Summary
Date 2022-07-27
Target Noriel
Sector Consumer Products
Buyer(s) Sunman
Sellers(s) Enterprise Investors
Deal Type Add-on Acquisition

Target

Noriel

Bucharest, Romania
Noriel is the toys and games distributor and cardboard games producer in Romania that recently entered into specialized toys and games retail. Noriel was founded in 1993 and is based in Bucharest, Romania.

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Buyer(S) 1

Buyer

Sunman

Çayırova, Turkey
Category Company
Sector Consumer Products
DESCRIPTION

Sunman is Turkish toy retail, distribution, and manufacturing company that operates under the Sunman and Toyzz Shop brands. Sunman is based in Çay?rova, Turkey.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Romania) 1 of 1
Year (2022) 1 of 1

Seller(S) 1

SELLER

Enterprise Investors

Warsaw, Poland

Investor Investor

Category Private Equity Firm
Founded 1990
PE ASSETS 2.5B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Enterprise Investors is a private equity firm focused on investments in Central and Eastern Europe, with a primary interest on opportunities in Poland. Enterprise Investors is a generalist investor and looks to commit €30 to €50 million in medium-sized businesses. Enterprise Investors was formed in 1990 and is headquartered in Warsaw.

DEAL STATS #
Overall 31 of 32
Sector (Consumer Products) 3 of 3
Type (Add-on Acquisition) 14 of 14
Country (Romania) 4 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-08 Software Mind

Krakow, Poland

Software Mind is a global IT service and software company that has collaborated on countless projects all over the world. Software Mind was founded in 1999 and is based in Krakow, Poland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-02 JNT Group

Dobron, Poland

JNT Group is a producer and distributor of wine. It contains wine (grape, sparkling, mulled, dessert, organic, fruit), vermouths, ciders, low-alcohol drinks, hard seltzers, hard lemonade and others. JNT Group was founded in 1976 and is based in Dobron, Poland.

Sell -
Mergr

Product

Company

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