M&A Deal Summary

Sun Capital Partners and Digital Fuel Capital Acquire National Tree

On November 25, 2019, private equity firms Sun Capital Partners and Digital Fuel Capital acquired e-commerce company National Tree

Acquisition Highlights
  • This is Sun Capital Partners’ 2nd and Digital Fuel Capital’s 7th transaction in the E-Commerce sector.
  • This is Sun Capital Partners’ 101st and Digital Fuel Capital’s 11th transaction in the United States.
  • This is Sun Capital Partners’ 5th and Digital Fuel Capital’s 1st transaction in New Jersey.

M&A Deal Summary

Date 2019-11-25
Target National Tree
Sector E-Commerce
Buyer(s) Sun Capital Partners
Digital Fuel Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

National Tree

Cranford, New Jersey, United States
National Tree is an e-commerce wholesaler of seasonal and holiday décor, with a particular focus on the Christmas holiday. National Tree was founded in 1990 and is based in Cranford, New Jersey.

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Buyer(S) 2

Buyer

Sun Capital Partners

Boca Raton, Florida, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 13.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Sun Capital's corporate headquarters in Boca Raton, Florida.
Sun Capital's corporate headquarters in Boca Raton, Florida.

Sun Capital Partners is a large private equity firm focused on leveraged buyouts, equity, debt, and other control investments in North America, Asia, and Europe. Sun looks for businesses that can benefit from the Firm's operating experience including underperformers, turnarounds, and special situations. Target companies typically have $50 million to $1 billion in revenue with strong market positions. Sectors of interest include paper and packaging, food and beverages, metals and mining, automotive after-market parts, consumer products, financial services, healthcare, media and communications, building products, telecommunications, technology, retailing and catalogs, restaurants, manufacturing and industrial. Sun Capital was formed in 1995 and is based in Boca Raton, Florida.


DEAL STATS #
Overall 146 of 170
Sector (E-Commerce) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 69 of 75
State (New Jersey) 5 of 5
Country (United States) 101 of 117
Year (2019) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-21 SOS Security

Parsippany, New Jersey, United States

SOS Security is a provider of security personnel and related services, helping a broad range of clients in the corporate, government and high net worth sectors to protect their people, assets and reputations. SOS Security was founded in 1969 and is based in Parsippany, New Jersey.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-01 Complete Cover Group

Surrey, United Kingdom

Complete Cover Group is an independent insurance broker providing great value, specialist insurance in the “non-standard” insurance market, helping customers find competitive quotes for car, van, home, and taxi insurance. Complete Cover Group is based in Surrey, United Kingdom.

Buy -
DESCRIPTION

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


DEAL STATS #
Overall 11 of 18
Sector (E-Commerce) 7 of 7
Type (Buyout (LBO, MBO, MBI)) 7 of 11
State (New Jersey) 1 of 1
Country (United States) 11 of 17
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-01 LogoSportswear

Cheshire, Connecticut, United States

LogoSportswear, Inc. is an online provider of custom apparel to companies and teams. Logo Sportswear is differentiated by its breadth of premium merchandise, its quick-turn in-house production capabilities and its proprietary on-line designer. Logo Sportswear founded in 1995 and headquartered in Wallingford, Connecticut.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-01 Timex

Middlebury, Connecticut, United States

Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group companies produce watches under a number of well-known brands, including Timex, Guess, Versace, Salvatore Ferragamo, Missoni, Versus, Furla, Gc, Ted Baker, and Nautica. Timex is based in Middlebury, Connecticut.

Buy -