Investment Summary

Strand Equity and TSG Consumer Partners Invest In Zoeva

On March 5, 2018, growth capital firm Strand Equity and private equity firm TSG Consumer Partners invested in consumer products company Zoeva

Investment Highlights
  • This is Strand Equity’s 2nd and TSG Consumer Partners’ 14th transaction in the Consumer Products sector.
  • This is Strand Equity’s 1st and TSG Consumer Partners’ 2nd transaction in Germany.

Investment Summary

Date 2018-03-05
Target Zoeva
Sector Consumer Products
Investor(s) Strand Equity
TSG Consumer Partners
Deal Type Growth Capital

Target

Zoeva

Frankfurt, Germany
Zoeva is a producer of beauty products that are designed to dramatically change a woman’s life. Zoeva focuses on the individual beauty of women and is internationally recognized for its passion for color cosmetics and makeup brushes. Zoeva was founded in 2008 and is based in Frankfurt, Germany.

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Investor(S) 2

DESCRIPTION

Strand Equity Partners is a growth equity firm investing in companies from the consumer industry. Prospective transaction types include management buyouts and growth financings. Strand Equity Partners was formed in 2012 and is based in Los Angeles, California.


DEAL STATS #
Overall 14 of 31
Sector: Consumer Products M&A 2 of 6
Type: Growth Capital M&A Deals 9 of 16
Country: Germany M&A 1 of 1
Year: 2018 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-13 HUM Nutrition

Los Angeles, California, United States

HUM Nutrition is a beauty nutrition company that produces vitamin supplements, and powders. HUM Nutrition's formulas target major skin and body concerns from the inside out. HUM Nutrition was founded in 2012 and is based in Los Angeles, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-27 Youth To The People

Los Angeles, California, United States

Youth To The People produces natural anti-aging skincare products powered by superfoods and perfected by science. Youth To The People was founded in 2015 and is based in Los Angeles, California.

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Investor

TSG Consumer Partners

Stamford, Connecticut, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1987
PE ASSETS 14.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

TSG Consumer Partners (formerly known as The Shansby Group) is a specialist private equity firm focused on acquiring and building mid-sized, branded consumer companies. TSG invests in private and publicly traded companies, and will consider both majority and minority equity positions. Specific sectors of interest include apparel, beauty, e-commerce, personal care, retail, food/beverages, restaurants, health/wellness, household products, and pet care. TSG looks for companies with sales between $20 million and $1.5 billion and can invest commit up to $500 million per transaction. TSG Consumer Partners was formed in 1987 and is based in San Francisco, California.


DEAL STATS #
Overall 41 of 62
Sector: Consumer Products M&A 14 of 18
Type: Growth Capital M&A Deals 10 of 14
Country: Germany M&A 2 of 3
Year: 2018 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-14 Sunshine Fitness

Altamonte Springs, Florida, United States

Sunshine Fitness is a franchisee of Planet Fitness clubs that currently operates 31 locations across Florida, Georgia, and Alabama. Planet Fitness, one of the fastest-growing health club franchises in the United States, provides a high-quality fitness experience in a welcoming, non-intimidating environment. Sunshine Fitness was formed in 2003 and is based in Altamonte Springs, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-19 Prive Revaux

Miami, Florida, United States

Privé Revaux Eyewear was established to disrupt the eyewear market as a purveyor of quality goods at a great value. It was built on a shared passion for style and quality from serial entrepreneur David Schottenstein along with an elite team including celebrity visionaries Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn. With more than 100 hand-crafted and polarized designer frames for $29.95, everyone can be anyone. Each style is named to evoke a personality, from The Artist and The Socialite to The Boss and The Godfather.

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