Merger • Consumer Services

Storio group Acquires PhotoBox

On November 1, 2022, Storio group acquired consumer services company PhotoBox from Exponent Private Equity and Epiris

Acquisition Context
  • This is Storio group’s 1st transaction in the Consumer Services sector.
  • This is Storio group’s 1st transaction in the United Kingdom.

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M&A Deal Summary

Date November 1, 2022
Target PhotoBox
Sector Consumer Services
Buyer(s) Storio group
Sellers(s) Exponent Private Equity
Epiris
Deal Type Merger

Target Company

PhotoBox

London, United Kingdom
Photobox offers a wide range of photo gifting products including photo books, calendars, canvases and wall-art, mugs, gifts, jigsaws, prints and magnets. The company has strong market positions in United Kingdom, France, Spain and Germany as well as other European markets. Photobox serves its key geographical markets through three online brands: Photobox, Hofmann & PosterXXL.
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Buyer Overview 1

Buyer

Storio group

Amsterdam, Netherlands

Category Company
Founded 2003
Sector Consumer Services
DESCRIPTION

Storio group is a consumer photo products company that offers personalized products such as photo books, wall decor, calendars, cards, prints, and gifts, enabling customers to create and preserve memories using its photo creation technology and e-commerce platforms. The Company operates across multiple European markets through a portfolio of local brands and combines online ordering with manufacturing and printing capabilities to serve its retail customer base. Storio group was founded in 2003 and is based in Amsterdam, Netherlands.


Deal Context for Buyer #
Overall 2 of 2
Sector: Consumer Services 1 of 1
Type: Merger 1 of 1
Country: United Kingdom 1 of 1
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-08 ReSnap BV

Nijmegen, Netherlands

ReSnap BV is an online platform for creating personalized photo books by using artificial intelligence. ReSnap BV was founded in 2013 and is based in Nijmegen, Netherlands.

Buy -

Seller Profiles 2

SELLER

Exponent Private Equity

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 3.8B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Exponent is a private equity firm focused on acquiring middle-market businesses located in the UK and broader Europe. Exponent targets opportunities in the media, business and financial services, healthcare, consumer, and leisure sectors. The Firm seeks to invest in businesses valued from €150 to €500 million. Exponent has a particular interest in businesses that are prominent in their respective markets, but may benefit from or need operational improvement. Exponent Private Equity was formed in 2004 and is based in London.


Deal Context for Seller #
Overall 23 of 26
Sector: Consumer Services 2 of 2
Type: Merger 1 of 1
Country: United Kingdom 21 of 23
Year: 2022 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-21 Enra

Watford, United Kingdom

Enra is a specialist provider of mortgage finance. Enra lends and brokes short term bridge mortgages as well as distributing specialist second charge and buy-to-let products. Enra is based in Watford, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-16 Natara

Hartlepool, United Kingdom

Natara is a manufacturer of synthetic and natural base aroma chemicals used in the flavor market. Natara is based in Hartlepool, United Kingdom.

Buy $220M
SELLER

Epiris

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1976
PE ASSETS 1.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Electra Partners is a UK-based private equity firm focused on buyouts, co-investments, secondary fund purchases, and debt investing. The Firm's direct investing group looks to make majority or minority investments of £50 to £250 million in deals valued up to £500 million. Electra was formed in 1976 and is based in London.


Deal Context for Seller #
Overall 51 of 51
Sector: Consumer Services 2 of 2
Type: Merger 2 of 2
Country: United Kingdom 41 of 41
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-15 Sepura Group

Cambridge, United Kingdom

Sepura Group is a manufacturer and supply of digital radio products, systems and applications developed specifically for business and mission critical communications. Sepura Group was founded in 2002 and is based Cambridge, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-24 Delinian

London, United Kingdom

Delinian is an international publishing, events and electronic information group, delivering business information to the finance, law, energy and transport sectors. Delinian was founded in 1969 and is based in London, United Kingdom.

Buy -