M&A Deal Summary

Stockton Road Capital and Star Avenue Capital Acquire Maximum Human Performance

On December 1, 2010, private equity firm Stockton Road Capital and growth capital firm Star Avenue Capital acquired consumer products company Maximum Human Performance

Acquisition Highlights
  • This is Stockton Road Capital’s 3rd and Star Avenue Capital’s 1st transaction in the Consumer Products sector.
  • This is Stockton Road Capital’s 4th and Star Avenue Capital’s 2nd transaction in the United States.
  • This is Stockton Road Capital’s 1st and Star Avenue Capital’s 1st transaction in New Jersey.

M&A Deal Summary

Date 2010-12-01
Target Maximum Human Performance
Sector Consumer Products
Buyer(s) Stockton Road Capital
Star Avenue Capital
Deal Type Recapitalization

Target

Maximum Human Performance

West Caldwell, New Jersey, United States
Maximum Human Performance is a provider of sports nutrition company that sells products for athletes seeking the highest performance science-based nutrition products. Maximum Human Performance was founded in 1997 and is based in West Caldwell, New Jersey.

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Buyer(S) 2

Buyer

Stockton Road Capital

Los Angeles, California, United States

Category Private Equity Firm
Founded 2009
Size Small
Type Sector Agnostic
DESCRIPTION

Stockton Road Capital is a specialized private equity investment firm that targets consumer products and services companies. The Firm focuses on profitable businesses with brand differentiation and experienced management. Stockton looks to invest at least $5 million in companies with at least $10 million in revenue. Specific areas of interest include beauty and personal care, consumer healthcare, fitness/active lifestyle/athletics, food/beverage, health/wellness, household products, luxury/lifestyle, and nutrition. Prospective transaction types include MBOs, growth capital financings, turnarounds, and family owned businesses facing transition. Stockton Road Capital was founded in 2009 and is based in Hoboken, New Jersey.


DEAL STATS #
Overall 4 of 7
Sector (Consumer Products) 3 of 5
Type (Recapitalization) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 4 of 5
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-21 Amerifit Brands

Cromwell, Connecticut, United States

Amerifit Brands, Inc. is a consumer healthcare company that sells a variety of branded, natural, over-the-counter (OTC) and nutritional supplement products designed to meet specific consumer health needs - with a particular focus on women's wellness, gastrointestinal health and natural health.

Sell $200M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-26 Designer Wellness

Carlsbad, California, United States

Designer Wellness sells great-tasting sports nutrition products including whey-based and plant-based protein powders, under the brand names Designer Whey and Aria. Designer Wellness was founded in 1993 and is based in Carlsbad, California.

Buy -
Buyer

Star Avenue Capital

New York, New York, United States

Category Growth Capital Firm
Founded 2009
Size Small
Type Sector Focused
DESCRIPTION

Star Avenue Capital is a growth equity firm focused on investments in branded consumer products and retail companies. The Firm looks to invest $15 to $25 million in companies with revenues greater than $20 million and at least $5 million of EBITDA. Specific areas on interest includes health/wellness, consumer durables, specialty retail, sporting goods, food/beverage, beauty/accessories, apparel/footwear, and pet related products. Star generally seeks minority positions. Star Avenue Capital was formed in 2009 and is based in New York City.


DEAL STATS #
Overall 2 of 4
Sector (Consumer Products) 1 of 2
Type (Recapitalization) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 2 of 4
Year (2010) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-04 J Brand

Los Angeles, California, United States

J Brand is a designer, marketer and manufacturer of premium denim products. The Company sells its products through high-end department stores and fashion boutiques throughout the United States, as well as internationally through exclusive distributors.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-12 Macadamia Beauty

Plano, Texas, United States

Macadamia Beauty is a provider of premium, professional haircare brand that is nature-based ingredients, including macadamia and argan oils, into professional hair care products to heal, revitalize, and control problem hair. Macadamia Beauty was founded in 2009 and is based in Plano, Texas.

Buy -