M&A Deal Summary

STG Acquires Connexity

On April 29, 2011, private equity firm STG acquired marketing company Connexity from Scripps for 165M USD

Acquisition Highlights
  • This is STG’s 1st transaction in the Marketing sector.
  • This is STG’s 10th largest (disclosed) transaction.
  • This is STG’s 11th transaction in the United States.
  • This is STG’s 5th transaction in California.
Investment Fate
  • Connexity was sold to a publicly-traded strategic buyer in 2021 for 800M USD.

M&A Deal Summary

Date 2011-04-29
Target Connexity
Sector Marketing
Buyer(s) STG
Sellers(s) Scripps
Deal Type Divestiture
Deal Value 165M USD

Target

Connexity

Santa Monica, California, United States
Connexity offers a range of marketing solutions including search marketing, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. Connexity was founded in 1996 and is based in Santa Monica, California.

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Buyer(S) 1

Buyer

STG

Menlo Park, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2002
PE ASSETS 12.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

STG is a private equity firm focused on making investments in software and services companies. STG looks to leverage operational expertise in helping its portfolio companies 'increase customer value' and grow. In addition to its focus within the software/services sectors, STG also has interest in healthcare, pharmaceuticals manufacturing, consumer packaged goods, retail, financial services, and communications. STG was formed in 2002 and is based in Menlo Park, California.


DEAL STATS #
Overall 16 of 67
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 3 of 23
State: California M&A 5 of 13
Country: United States M&A 11 of 49
Year: 2011 M&A 2 of 4
Size (of disclosed) 10 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-18 AlphaImpactRx

Horsham, Pennsylvania, United States

AlphaImpactRx, Inc. is a provider of primary research-based insights, analytics and solutions to biopharmaceutical, consumer health and medical device companies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-01 Circana

Chicago, Illinois, United States

Circana is a provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses. Circana was founded in 1979 and is based in Chicago, Illinois.

Sell -

Seller(S) 1

SELLER

Scripps

Cincinnati, Ohio, United States

Category Company
Founded 1878
Sector Media
Employees5,000
Revenue 2.5B USD (2024)
DESCRIPTION

Scripps is a diverse media concern with interests in national lifestyle television networks, newspaper publishing, broadcast television, television retailing, interactive media and licensing and syndication. All of the company’s media businesses provide content and advertising services via the Internet. Scripps was founded in 1878 and is based in Cincinnati, Ohio.


DEAL STATS #
Overall 4 of 12
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 3 of 11
State: California M&A 1 of 4
Country: United States M&A 3 of 11
Year: 2011 M&A 1 of 1
Size (of disclosed) 4 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-12-10 RVU

London, United Kingdom

RVU empowers people to make confident decisions with its unique set of brands, the excitement of a startup, and the strength of well-established, trusted household names. Uswitch.com is a comparison website for home services switching, helping consumers save money on their gas, electricity, broadband, TV, and phone. Confused.com is an insurance comparison platform that pioneering the way consumers make choices about financial services. Money.co.uk is a comparison website for financial services. Consumers can compare loans, credit cards, bank accounts, and insurance from more than 600 providers. Rastreator and LeLynx.fr are online comparison platforms in Spain and France respectively, helping consumers compare a range of financial services and home services products. Mojo Mortgages brings together smart tech and the best human mortgage experts to empower more consumers to access personalized mortgage recommendations. The company has the power to reach millions of consumers around the world, solving everyday complex problems through outstanding experiences. RVU was formed in 2000 and is based in London.

Sell $10M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-30 McGraw-Hill - Broadcasting Group

United States

Broadcasting Group, a non-core asset, was carried out pursuant to the Corporation's Growth and Value Plan. The Broadcasting Group includes ABC affiliates in Denver, Colorado (KMGH-TV), San Diego, California (KGTV), Bakersfield, California (KERO-TV), Indianapolis, Indiana (WRTV) and Azteca America affiliates in Denver, Fort Collins, Colorado Springs, San Diego and Bakersfield.

Buy $212M