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M&A Deal Summary

Stagwell Acquires Unicepta

On December 17, 2024, Stagwell acquired information services company Unicepta from Paragon Partners

Acquisition Highlights
  • This is Stagwell’s 2nd transaction in the Information Services sector.
  • This is Stagwell’s 1st transaction in Germany.

M&A Deal Summary
Date 2024-12-17
Target Unicepta
Sector Information Services
Buyer(s) Stagwell
Sellers(s) Paragon Partners
Deal Type Add-on Acquisition

Target

Unicepta

Cologne, Germany
Unicepta provides visionary AI-powered Media & Data Intelligence solutions with an added human factor of analytics and insights that drive faster, more effective business decisions. Unicepta offers real-time end-to-end Global Media Monitoring across all media channels (social media, online, broadcast, print), supported by Analytics & Insights to help the subscribed customer to spot corporate issues and opportunities immediately. Unicepta was founded in 1996 and is based in Cologne, Germany.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States
Category Company
Sector Marketing
Employees11,857
Revenue 2.8B USD (2024)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York, New York.

DEAL STATS #
Overall 29 of 34
Sector: Information Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 25 of 29
Country: Germany M&A 1 of 1
Year: 2024 M&A 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-06 Consulum

London, United Kingdom

Consulum is a government advisory firm dedicated to helping governments develop, lead, and deliver positive programs that successfully promote their global interests specializing in strategic communications, public policy, and leadership support. Consulum is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-30 Create.

Dubai, United Arab Emirates

Create. is a strategic digital communications group. The group consists of Create., the strategic digital communications agency, and Create. Production, the content production studio, under one shared mission: to partner with nation builders and visionary brands to drive positive cultural and economic transformation. Create. was founded in 2010 and is based in Dubai, United Arab Emirates.

Buy -

Seller(S) 1

SELLER

Paragon Partners

Munich, Germany

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2004
PE ASSETS 1.2B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Paragon Partners is an independent private equity group focused on investments within German speaking Europe (Germany, Austria, Switzerland). The Firm does not have any sector preferences, generally targeting profitable companies (EBIT of €5 to €70 million) with attractive business models and 'outstanding' management. Paragon Partners was formed in 2004 and is based in Munich.

DEAL STATS #
Overall 26 of 26
Sector: Information Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 14 of 14
Country: Germany M&A 21 of 21
Year: 2024 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-08 Condecta

Winterthur, Switzerland

Condecta is a sales and rental provider of modular space systems, cranes/construction equipment, and event infrastructure. Condecta was founded in 1959 and is based in Winterthur, Switzerland.

Sell -
Mergr

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