M&A Deal Summary

Stagwell Acquires Maru Group

On October 12, 2022, Stagwell acquired business services company Maru Group from Primary Capital Partners

Acquisition Highlights
  • This is Stagwell’s 2nd transaction in the Business Services sector.
  • This is Stagwell’s 3rd transaction in the United Kingdom.

M&A Deal Summary

Date 2022-10-12
Target Maru Group
Sector Business Services
Buyer(s) Stagwell
Sellers(s) Primary Capital Partners
Deal Type Add-on Acquisition

Target

Maru Group

London, United Kingdom
Maru Group is a customer intelligence professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight, and advisory services to large enterprises across a broad spectrum of industries and markets. MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Maru Group was established in 2016 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Stagwell

New York, New York, United States

Category Company
Sector Marketing
Employees11,857
Revenue 2.8B USD (2024)
DESCRIPTION

Stagwell is a private company focused on investing in and acquiring companies in advertising, research, data analytics, public relations, and digital marketing services. Stagwell is based in New York, New York.


DEAL STATS #
Overall 18 of 34
Sector: Business Services M&A 2 of 3
Type: Add-on Acquisition M&A Deals 14 of 29
Country: United Kingdom M&A 3 of 5
Year: 2022 M&A 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-18 Apollo Program

New York, United States

Apollo Program is a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing. Apollo Program is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-19 Epicenter Experience

Quincy, Massachusetts, United States

Epicenter Experience is an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns. Epicenter Experience was formed in 2016 and is based in Quincy, Massachusetts.

Buy -

Seller(S) 1

SELLER

Primary Capital Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 700M GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Primary Capital Partners is a private equity firm focused on management buyouts and buy-ins of mid-market companies with an enterprise value of £20 - £100 million. Primary looks for opportunities across Europe but concentrates primarily on businesses located in the UK and Germany. The Firm looks to invest £10 to £44 million of equity or equity-related capital per transaction. Target sectors include consumer products/services, business & support services, financial services, IT services, software, and industrial products/services. Primary Capital Partners was formed in 1994 and is based in London, United Kingdom.


DEAL STATS #
Overall 24 of 25
Sector: Business Services M&A 2 of 3
Type: Add-on Acquisition M&A Deals 16 of 17
Country: United Kingdom M&A 22 of 23
Year: 2022 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-31 Readypower Group

Reading, United Kingdom

Readypower Group is a specialist rail and infrastructure services provider with a market leading operated asset hire business complemented by a specialist civil engineering division. With extensive knowledge and understanding of the UK’s regulated infrastructure and operated asset hire, it provides dynamic solutions underpinned by a renowned tradition of customer service with outstanding reliability. Readypower Group was established in 1992 and is based in Berkshire, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-01 Diversity Travel

Arlington, Virginia, United States

Diversity Travel is an international travel management company servicing the humanitarian, academic and not-for-profit communities. The company has a comprehensive suite of technology-led services providing specialist content, enabling clients to reduce travel spend, increase traveller policy compliance and fulfil their duty of care obligations. Diversity Travel was founded in 2008 and is based in Arlington, Virginia.

Buy -