M&A Deal Summary

SPINS Acquires Data Council

On June 4, 2024, SPINS acquired information technology company Data Council from Advantage Solutions

Acquisition Highlights
  • This is SPINS’s 1st transaction in the Information Technology sector.
  • This is SPINS’s 3rd transaction in the United States.
  • This is SPINS’s 1st transaction in Florida.

M&A Deal Summary
Date 2024-06-04
Target Data Council
Sector Information Technology
Buyer(s) SPINS
Sellers(s) Advantage Solutions
Deal Type Divestiture

Target

Data Council

Jacksonville, Florida, United States
Data Council provides reliable retail product information solutions. Their IX-ONE membership-based platform provides independently verified and standardized product information to vendors, brokers, distributors, retailers and key partners in the organic, natural and specialty products industry. Their unique approach allows its members royalty-free use of all applicable data and images to run their businesses including internal systems, marketing, billing and more. They physically handle and image every product annually including capturing all available data. Data Council was formed in 2014 and is headquartered in Jacksonville, Florida.

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Buyer(S) 1

Buyer

SPINS

Chicago, Illinois, United States
Category Company
Founded 1995
Sector Information Technology
DESCRIPTION

SPINS is a provider of omnichannel and retailer-specific product measurement, mission-critical performance data, and unique insights into consumer trends and digital activation. SPINS was founded in 1995 and is based in Chicago, Illinois.

DEAL STATS #
Overall 3 of 3
Sector (Information Technology) 1 of 1
Type (Divestiture) 1 of 1
State (Florida) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-16 Pinto

New York, New York, United States

Pinto is a technology company is driven by a common mission of making product data-optimized, searchable, and personalized for the world. Pinto was founded in 2016 and is based in New York City.

Buy -

Seller(S) 1

SELLER

Advantage Solutions

Clayton, Missouri, United States
Category Company
Founded 1987
Sector Marketing
Employees20,000
Revenue 4.2B USD (2023)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Clayton, Missouri.

DEAL STATS #
Overall 3 of 5
Sector (Information Technology) 1 of 2
Type (Divestiture) 3 of 5
State (Florida) 1 of 1
Country (United States) 3 of 5
Year (2024) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-01 Adlucent

Austin, Texas, United States

Adlucent is a performance media and marketing technology company works with brands such as Zappos, The Vitamin Shoppe, 1-800-Contacts, Rawlings, and Global Industrial, among others. The Company creates custom paid media strategies for retail and service companies that deliver business results across search, display, social, and retail media networks. Adlucent was founded in 2001 and is based in Austin, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-10 Strong

Chicago, Illinois, United States

Strong is a provider of artificial intelligence, machine learning, and data science services for leading brands in consumer goods and retail, automotive, hospitality, marketing, and advertising, pharmaceuticals, technology, and other industries. Strong was founded in 2016 and is based in Chicago, Illinois.

Sell -
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