Add-on Acquisition • Digital Media

Sony Pictures Entertainment Acquires Pixomondo

On October 25, 2022, Sony Pictures Entertainment acquired digital media company Pixomondo from Mayfair Equity Partners

Acquisition Context
  • This is Sony Pictures Entertainment’s 2nd transaction in the Digital Media sector.
  • This is Sony Pictures Entertainment’s 4th transaction in the United States.
  • This is Sony Pictures Entertainment’s 3rd transaction in California.

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M&A Deal Summary

Date October 25, 2022
Target Pixomondo
Sector Digital Media
Buyer(s) Sony Pictures Entertainment
Sellers(s) Mayfair Equity Partners
Deal Type Add-on Acquisition
Advisor(s) The Raine Group (Financial)
Goodwin Procter (Legal)

Target Company

Pixomondo

Los Angeles, California, United States
Pixomondo is a visual effects and digital media company. Pixomondo is one of the largest independent international VFX studios, widely known for its award-winning work film, TV, theme parks and advertising. Pixomondo was founded in 2001 and is based in Los Angeles, California.
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Buyer Overview 1

Buyer

Sony Pictures Entertainment

Culver City, California, United States

Category Company
Founded 1987
Sector Media
Revenue 8.0B USD (2012)
DESCRIPTION

Sony Pictures Entertainment Inc. is an American television and film production and distribution company.


Deal Context for Buyer #
Overall 4 of 5
Sector: Digital Media 2 of 2
Type: Add-on Acquisition 4 of 5
State: California 3 of 3
Country: United States 4 of 5
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-18 GSN Games

Santa Monica, California, United States

GSN Games presents original and classic game programming and games via its cable network, the digital ad-supported network, Game Show Central, the GameShowNetwork.com website and its position as one of the leading social casino games companies in the world at GSN.com. Its cross-platform content also includes GSN Games’ portfolio of free mobile casual and social games. Game Show Enterprises, the production arm of the network, develops and produces hundreds of hours of original episodes, making Game Show Network the premiere destination for fun, family-friendly programming. Game Show Network is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers, and telcos. Game Show Network was founded in 1999 and is based in Santa Monica, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-12 Alamo Drafthouse Cinema

Austin, Texas, United States

Alamo Drafthouse Cinemas is a dine-in movie theater chain, operator, and franchisor of over 30 locations nationwide. Alamo Drafthouse Cinema is based in Austin, Texas.

Buy -

Seller Profile 1

SELLER

Mayfair Equity Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 2.0B GBP
Size Large
Type Sector Focused
DESCRIPTION

Mayfair Equity Partners is a private equity firm focused on buyout and growth capital investments in the technology, media, communications, and consumer sectors. Mayfair was formed in 2014 and is headquartered in London.


Deal Context for Seller #
Overall 5 of 8
Sector: Digital Media 1 of 1
Type: Add-on Acquisition 3 of 6
State: California 1 of 1
Country: United States 1 of 1
Year: 2022 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-07 Access Partnership

London, United Kingdom

Access Partnership is a public policy firm that provides market access for technology. Access Partnership expertise in the areas of government relations and regulatory affairs means we are able to provide our clients with a range of solutions that create the commercial environment they need to flourish. Access Partnership was founded in 1999 and is based in London, England.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-03 Jonckers

Wavre, Belgium

Jonckers is a tech-enabled language services provider to accelerate growth and has a longstanding, global blue chip client base including Microsoft, Adobe, and Amazon. The Company provides translation services across Europe and Asia, while rapidly expanding in its largest market, North America. Jonckers was formed in 1994 and is based in Wavre, Belgium.

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