M&A Deal Summary

Societe BIC Acquires Tangle Teezer

On December 11, 2024, Societe BIC acquired consumer products company Tangle Teezer from Mayfair Equity Partners for 200M EUR

Acquisition Highlights
  • This is Societe BIC’s 3rd transaction in the Consumer Products sector.
  • This is Societe BIC’s largest (disclosed) transaction.
  • This is Societe BIC’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2024-12-11
Target Tangle Teezer
Sector Consumer Products
Buyer(s) Societe BIC
Sellers(s) Mayfair Equity Partners
Deal Type Add-on Acquisition
Deal Value 200M EUR

Target

Tangle Teezer

London, United Kingdom
Tangle Teezer is a haircare brand that produces a range of innovative detangling, blow-drying and styling hairbrushes famous for their unique teeth technology and innovative design. Tangle Teezer was founded in 2007 and is based in London, England.

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Buyer(S) 1

Buyer

Societe BIC

Clichy, France
Category Company
Founded 1944
Sector Consumer Products
Employees10,322
Revenue 2.3B EUR (2023)
DESCRIPTION
Bic product display at a Walgreens pharmacy in Duluth, Minnesota.
Bic product display at a Walgreens pharmacy in Duluth, Minnesota.

Societe BIC is a manufacturer of office supplies, stationery, lighters and razors. Societe BIC was founded in 1944 and is based in Clichy, France.

DEAL STATS #
Overall 3 of 3
Sector (Consumer Products) 3 of 3
Type (Add-on Acquisition) 3 of 3
Country (United Kingdom) 1 of 1
Year (2024) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-15 Pimaco Autoadesivos

Rio de Janeiro, Brazil

Pimaco Autoadesivos Ltda. is a domestic adhesive label manufacturer and distributor. Pimaco Autoadesivos is based in Rio de Janeiro, Brazil.

Sell R$40M

Seller(S) 1

SELLER

Mayfair Equity Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
PE ASSETS 2.0B GBP
Size Large
Type Sector Focused
DESCRIPTION

Mayfair Equity Partners is a private equity firm focused on buyout and growth capital investments in the technology, media, communications, and consumer sectors. Mayfair was formed in 2014 and is headquartered in London.

DEAL STATS #
Overall 7 of 7
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 5 of 5
Country (United Kingdom) 6 of 6
Year (2024) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-17 VG

Jersey, United Kingdom

VG is an independent provider of private wealth, corporate and fund administration services. The Company provides a wide range of services to a global client base of individuals, corporates and fund managers. VG was formed in 1982 and is based in Jersey, Channel Islands.

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