Add-on Acquisition • Software

SmartFocus US Acquires PivotLink

On May 14, 2014, SmartFocus US acquired software company PivotLink from Trident Capital

Acquisition Context
  • This is SmartFocus US’s 1st transaction in the Software sector.
  • This is SmartFocus US’s 1st transaction in the United States.
  • This is SmartFocus US’s 1st transaction in California.

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M&A Deal Summary

Date May 14, 2014
Target PivotLink
Sector Software
Buyer(s) SmartFocus US
Sellers(s) Trident Capital
Deal Type Add-on Acquisition
Advisor(s) AGC Partners (Financial)

Target Company

PivotLink

San Francisco, California, United States
PivotLink, formerly SeaTab Software, is the provider of business intelligence solutions that meet the needs of organizations in a variety of industries.
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Buyer Overview 1

Buyer

SmartFocus US

New York, New York, United States

Category Company
Founded 1999
Sector Software
DESCRIPTION

SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and satisfaction. The company's cloud marketing platform helps thousands of marketing organisations drive millions of targeted campaigns each year, connecting customers via email, mobile, social, web and other channels. For more than a decade, focusing on scalability, reliability, and security has made SmartFocus one of the leading cloud marketing providers worldwide.


Deal Context for Buyer #
Overall 1 of 1
Sector: Software 1 of 1
Type: Add-on Acquisition 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2014 1 of 1

Seller Profile 1

SELLER

Trident Capital

San Mateo, California, United States

Category Private Equity Firm
Founded 1993
PE ASSETS 1.9B USD
Size Large
Type Sector Focused
DESCRIPTION

Trident Capital was a venture capital firm focused on investments at all company stages, from early and expansion stage investments to buyouts and recapitalizations. Trident focused on investments in tech-enabled sectors, including enterprise software/services, outsourcing and payments, healthcare software/services, internet/consumer, and energy/clean tech. In 2015, Trident ceased investing and the Firm's employees split to form Sunstone Partners, a growth equity firm, and Trident Capital Cybersecurity, a venture firm focused on the cyber security sector.


Deal Context for Seller #
Overall 65 of 86
Sector: Software 16 of 18
Type: Add-on Acquisition 48 of 63
State: California 22 of 31
Country: United States 61 of 81
Year: 2014 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-17 Sabre

Southlake, Texas, United States

Sabre is a technology software provider to the travel and tourism industry. Sabre's software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre was formed in 2006 and is based in Southlake, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-08 eGistics

Dallas, Texas, United States

eGistics is a provider of hosted document management solutions that enable organizations in any vertical market to optimize the way they store, manage and distribute content, documents and business information. Its customers include banks and other financial services firms, healthcare organizations, telecommunications providers, consumer product marketers, service bureaus and solutions providers.

Sell $18M