Growth Capital • Marketing

Siparex Invests In Mobsuccess

On September 16, 2024, private equity firm Siparex invested in marketing company Mobsuccess

Investment Context
  • This is Siparex’s 2nd transaction in the Marketing sector.
  • This is Siparex’s 86th transaction in France.

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Investment Summary

Date September 16, 2024
Target Mobsuccess
Sector Marketing
Investor(s) Siparex
Deal Type Growth Capital
Advisor(s) Clipperton Finance (Financial)

Target Company

Mobsuccess

Paris, France
Mobsuccess is a digital marketing technology company providing data-driven and AI-supported advertising solutions for retailers, multi-location brands, and app publishers. The Company’s offerings include local and national campaign management, creative content production, and app-performance marketing through its platforms Widely, Story, and Farly. Mobsuccess was founded in 2015 and is based in Paris, France.
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Investor Overview 1

Investor

Siparex

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1977
PE ASSETS 4.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Siparex is a French private equity firm that looks to invest mezzanine or equity capital in companies at all stages of development. The Firm separates its investment activity into mid-market, mezzanine, and small-cap. Within mid-market, Siparex looks to invest €2.5 to €40 million in companies with at least €15 million in sales. Prospective transaction situations include buyouts, shareholder liquidity events, and growth capital financings. The Firm will consider all business sectors. Within its mezzanine group, Siparex looks to invest €2 to €10 million to support growth, acquisitions, refinancings, and restructurings. The small-cap group seeks investments starting at €300K in early-stage companies as well as those undergoing expansion or being sold. Siparex was formed in 1977 and is based in Paris.


Deal Context for Investor #
Overall 93 of 102
Sector: Marketing 2 of 3
Type: Growth Capital 26 of 29
Country: France 86 of 95
Year: 2024 6 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-12 BIG France

Ternay, France

BIG France designs, installs and maintains industrial flooring solutions such as concrete slabs, resin coatings, maintenance and servicing for industrial-floor projects across sectors like logistics, agro-industry, warehousing and retail. BIG Francewas founded in 1981 and is based in Ternay, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-08 Eskimo

Boulogne-Billancourt, France

Eskimoz is a digital marketing group specializing in organic search engine optimization (SEO), paid search advertising (SEA), content creation, and data analytics. The Company provides digital-acquisition and performance-marketing services to clients across industries including retail, technology, and professional services. Eskimoz was founded in 2015 and is based in Boulogne-Billancourt, France.

Buy -

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