M&A Deal Summary

Simpli.fi Acquires The Advantage Software Co.

On January 19, 2021, Simpli.fi acquired software company The Advantage Software Co. from Carousel Capital

Acquisition Highlights
  • This is Simpli.fi’s 1st transaction in the Software sector.
  • This is Simpli.fi’s 1st transaction in the United States.
  • This is Simpli.fi’s 1st transaction in North Carolina.

M&A Deal Summary

Date 2021-01-19
Target The Advantage Software Co.
Sector Software
Buyer(s) Simpli.fi
Sellers(s) Carousel Capital
Deal Type Add-on Acquisition

Target

The Advantage Software Co.

Mooresville, North Carolina, United States
The Advantage Software Co. is a provider of ERP software that automates accounting, project management, and media management for advertising agencies. The Advantage Software Co. was founded in 1985 and is based in Mooresville, North Carolina.

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Buyer(S) 1

Buyer

Simpli.fi

Fort Worth, Texas, United States

Category Company
Founded 2010
Sector Marketing
DESCRIPTION

Simpli.fi is a provider of localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. Simpli.fi was founded in 2010 and is based in Fort Worth, Texas.


DEAL STATS #
Overall 1 of 3
Sector: Software M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 3
State: North Carolina M&A 1 of 1
Country: United States M&A 1 of 3
Year: 2021 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-25 CoreMedia

Fairfield, New Jersey, United States

CoreMedia is a provider of performance media management software used by major performance marketing agencies, media agencies, and brands. CoreMedia was founded in 1992 and is based in Fairfield, New Jersey.

Buy -

Seller(S) 1

SELLER

Carousel Capital

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1996
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Carousel Capital is a private investment group that invests in companies headquartered in the Southeast US. The Firm targets leveraged buyouts and recapitalizations of businesses in consumer products/services, business services, and healthcare services. Carousel will consider both the majority and minority situations. Prospective companies are generally valued up to $250 million and have at least $3 million of EBITDA. Carousel Capital was formed in 1996 and is based in Charlotte, North Carolina.


DEAL STATS #
Overall 18 of 21
Sector: Software M&A 1 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
State: North Carolina M&A 6 of 8
Country: United States M&A 18 of 21
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-20 Ethos Risk Services

St. Petersburg, Florida, United States

Ethos Risk Services is a full-service risk mitigation company providing due diligence, background checks, pre-employment screenings, and digital fingerprinting. Ethos Risk Services was founded in 2006 and is based in St. Petersburg, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-20 Legacy Data Access

Charlotte, North Carolina, United States

Legacy Data Access is a provider of data lifecycle management solutions to healthcare systems that has extensive experience archiving legacy clinical and financial data from over 350 unique EHR, EMR, and revenue cycle applications, ensuring the Company’s customers are in compliance with data archival regulations while also driving significant cost savings and facilitating on-demand information retrieval. Legacy Data Access was founded in 1999 and is based in Charlotte, North Carolina.

Buy -