M&A Deal Summary

Simpli.fi Acquires Bidtellect

On February 28, 2023, Simpli.fi acquired internet software and services company Bidtellect from Valhalla Partners

Acquisition Highlights
  • This is Simpli.fi’s 1st transaction in the Internet Software and Services sector.
  • This is Simpli.fi’s 3rd transaction in the United States.
  • This is Simpli.fi’s 1st transaction in Florida.

M&A Deal Summary

Date 2023-02-28
Target Bidtellect
Sector Internet Software and Services
Buyer(s) Simpli.fi
Sellers(s) Valhalla Partners
Deal Type Add-on Acquisition

Target

Bidtellect

Delray Beach, Florida, United States
Bidtellect is a native advertising technology and solutions company offering deep campaign insights across a wide range of KPIs for brand, agency, and trading desk partners. Bidtellect was founded in 2014 and is based in Delray Beach, Florida.

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Buyer(S) 1

Buyer

Simpli.fi

Fort Worth, Texas, United States

Category Company
Founded 2010
Sector Marketing
DESCRIPTION

Simpli.fi is a provider of localized programmatic advertising. Simpli.fi works with the largest buyers of localized advertising, including brands, agencies, local media groups, networks, and trading desks. These companies utilize Simpli.fi to localize ad targeting and content, to deliver performance on high volumes of localized campaigns, and to provide deep insights on their dynamic audiences. Simpli.fi was founded in 2010 and is based in Fort Worth, Texas.


DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Florida M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-25 CoreMedia

Fairfield, New Jersey, United States

CoreMedia is a provider of performance media management software used by major performance marketing agencies, media agencies, and brands. CoreMedia was founded in 1992 and is based in Fairfield, New Jersey.

Buy -

Seller(S) 1

SELLER

Valhalla Partners

Vienna, Virginia, United States

Category Venture Capital Firm
Founded 2002
PE ASSETS 440M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Valhalla Partners is a private equity and venture capital firm focused primarily on providing capital to technology companies in the Mid-Atlantic US. Valhalla will invest at all company stages, including early-stage needs as well as more mature company situations such as divestitures. Sub-sectors of tech Valhalla will consider include software, internet, digital media, mobile, and data storage. Valhalla Partners was formed in 2002 and is based in Vienna, Virginia.


DEAL STATS #
Overall 33 of 33
Sector: Internet Software and Services M&A 7 of 7
Type: Add-on Acquisition M&A Deals 22 of 22
State: Florida M&A 1 of 1
Country: United States M&A 33 of 33
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-05 Custora

New York, New York, United States

Customer, inc. is a cloud-based retail customer analytics platform, helps retailers drive incremental revenue and lifetime value by making better use of their customer data. Customer was formed in 2011 and is based in New York City.

Sell -