M&A Deal Summary

SharpSpring Acquires Perfect Audience

On November 21, 2019, SharpSpring acquired marketing company Perfect Audience from Marin Software for 5M USD

Acquisition Highlights
  • This is SharpSpring’s 1st transaction in the Marketing sector.
  • This is SharpSpring’s largest (disclosed) transaction.
  • This is SharpSpring’s 2nd transaction in the United States.
  • This is SharpSpring’s 1st transaction in California.

M&A Deal Summary
Date 2019-11-21
Target Perfect Audience
Sector Marketing
Buyer(s) SharpSpring
Sellers(s) Marin Software
Deal Type Divestiture
Deal Value 5M USD

Target

Perfect Audience

San Francisco, California, United States
Perfect Audience is a cloud-based platform enables multi-channel retargeting to known leads, plus targeted advertising to new prospects via lookalike audience functionality. Perfect Audience empowers marketers to create, manage, and optimize their ad campaigns across thousands of sites using Google, Facebook, Instagram, leading ad exchanges and partner networks – all within one, simple-to-use interface.

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Buyer(S) 1

Buyer

SharpSpring

Gainesville, Florida, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees250
Revenue 29M USD (2020)
DESCRIPTION

SharpSpring is a provider of cloud-based email services offering solutions ranging from sophisticated marketing automation systems to cost-effective SMTP relay services. SharpSpring was founded in 1998 and is based in Gainesville, Florida.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 2 of 2
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-28 SharpSpring - SMTP Relay Business

Gainesville, Florida, United States

SharpSpring, Inc. - SMTP Relay Business is a provider of email marketing services, it also consists of intellectual property rights, goodwill, and other assets.

Sell $15M

Seller(S) 1

SELLER

Marin Software

San Francisco, California, United States
Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Online Advertising Management Platform.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-05 Social Moov SAS

Paris, France

Social Moov SAS offers social advertising platform for Facebook and Twitter advertising. SocialMoov offers advertisers and agencies next-generation social advertising tools designed to maximize engagement and ROI.

Buy $21M
Mergr

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