M&A Deal Summary

Shamrock Capital Advisors Acquires Carnegie Dartlet

On February 15, 2024, private equity firm Shamrock Capital Advisors acquired marketing company Carnegie Dartlet from New Heritage Capital

Acquisition Highlights
  • This is Shamrock Capital Advisors’ 13th transaction in the Marketing sector.
  • This is Shamrock Capital Advisors’ 48th transaction in the United States.
  • This is Shamrock Capital Advisors’ 1st transaction in Massachusetts.

M&A Deal Summary

Date 2024-02-15
Target Carnegie Dartlet
Sector Marketing
Buyer(s) Shamrock Capital Advisors
Sellers(s) New Heritage Capital
Deal Type Secondary Buyout
Advisor(s) Baird (Financial)

Target

Carnegie Dartlet

Westford, Massachusetts, United States
Carnegie Dartlet is a strategic marketing firm specializing in the higher education sector. It provides research, creative development, digital campaign execution, and lead generation services. Carnegie Dartlet was founded in 1983 and is based in Westford, Massachusetts.

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Buyer(S) 1

Buyer

Shamrock Capital Advisors

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1978
PE ASSETS 6.5B USD
Size Mega
Type Sector Focused
DESCRIPTION

Shamrock Capital Advisors is a private investment focused exclusively on the media, entertainment, marketing, and communications sectors. The Firm will consider both control and minority positions and looks to commit $30 to $300 million per transaction. Target transactions include growth equity, leveraged/management buyouts, and recapitalizations. Shamrock Capital Advisors was formed in 1978 and is based in Los Angeles, California.


DEAL STATS #
Overall 50 of 54
Sector: Marketing M&A 13 of 14
Type: Secondary Buyout M&A Deals 6 of 8
State: Massachusetts M&A 1 of 1
Country: United States M&A 48 of 52
Year: 2024 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-01 Lede

Beverly Hills, California, United States

Lede is a full-service strategy, public relations, and communications consulting firm with divisions in Talent, Music, Strategic Communications, Brand, Content, and Social Impact. Lede was founded in 2018 and is based in Beverly Hills, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-11 Nth Degree

Duluth, Georgia, United States

Nth Degree is a provider of exhibit management and event services. The company provides specialized installation and dismantle services for trade shows and also serves as an experiential marketing and management agency. Nth Degree was founded in 1979 and is based in Duluth, Georgia.

Buy -

Seller(S) 1

SELLER

New Heritage Capital

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

New Heritage Capital is a private investment firm specializing in the acquisition and equity-based recapitalization of private, family owned businesses. Heritage looks to invest in growing, middle-market companies with at least $30 million in annual revenue and EBITDA of at least $4 million. Target sectors include aerospace, consumer products, food/beverage, media/publishing, healthcare, manufacturing, pet products, plastics/packaging, printing, and value-added distribution. New Heritage Capital was formed in 2006 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 22 of 23
Sector: Marketing M&A 1 of 1
Type: Secondary Buyout M&A Deals 12 of 13
State: Massachusetts M&A 2 of 2
Country: United States M&A 19 of 20
Year: 2024 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-18 Revela Foods

New Berlin, Wisconsin, United States

Revela Foods is a provider of dairy flavorings, cheese sauces, seasonings, and functional cheese. Revela Foods provides customers with a full-service cheese ingredient offering from product development through final manufacturing. Revela Foods was founded in 1986 and is based in New Berlin, Wisconsin.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-19 Brilliant

San Francisco, California, United States

Brilliant offers a broad suite of solutions for corporate gifting and branded merchandise, supported by a robust technology platform, full-service creative expertise, and global fulfillment capabilities. Brilliant was founded in 2015 and is based in San Francisco, California.

Buy -