M&A Deal Summary

Serata Capital Partners and Paceline Equity Partners Acquire EventLink

On October 2, 2025, private equity firms Serata Capital Partners and Paceline Equity Partners acquired marketing company EventLink from Fort Point Capital

Acquisition Highlights
  • This is Serata Capital Partners’ 2nd and Paceline Equity Partners’ 1st transaction in the Marketing sector.
  • This is Serata Capital Partners’ 3rd and Paceline Equity Partners’ 7th transaction in the United States.
  • This is Serata Capital Partners’ 1st and Paceline Equity Partners’ 1st transaction in Michigan.

M&A Deal Summary

Date 2025-10-02
Target EventLink
Sector Marketing
Buyer(s) Serata Capital Partners
Paceline Equity Partners
Sellers(s) Fort Point Capital
Deal Type Secondary Buyout
Advisor(s) BrightTower (Financial)
Kirkland & Ellis (Legal)

Target

EventLink

Sterling Heights, Michigan, United States
EventLink is a provider of experiential marketing services and has built a reputation for creating and executing some of the most logistically challenging marketing events in North America. EventLink was founded in 2009 and is based in Sterling Heights, Michigan.

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Buyer(S) 2

DESCRIPTION

Serata Capital Partners is a private equity firm focused on partnering and investing in B2B services and consumer products companies. The Firm targets profitable, lower middle-market businesses with $6 to $25 million of EBITDA. Serata Capital Partners was formed in 2020 and is headquartered in Austin, Texas.


DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 2 of 2
Type: Secondary Buyout M&A Deals 1 of 1
State: Michigan M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-11 Page Publishing Consortium

Conneaut Lake, Pennsylvania, United States

Page Publishing Consortium is a group of more than ten brands that provide solutions to transform authors' books from a simple manuscript to a fully-produced and published e-book, print, and audiobook set of works available across all major platforms such as Amazon, Apple, and Barnes & Noble. Page concentrates its business on providing excellent turnkey service to over 10,000 authors per year, rather than relying on the success of a few titles as with more traditional publishing houses. Page Publishing Consortium was founded in 2012 and is based in Conneaut Lake, Pennsylvania.

Buy -
Buyer
DESCRIPTION

Paceline is a private equity manager focused on value-oriented and special situations investments across real assets, corporate debt, and private equity in all market environments. Paceline’s investment focus is on situational and event-driven circumstances. Paceline Equity Partners was formed in 2018 and is headquartered in Dallas, Texas.


DEAL STATS #
Overall 7 of 7
Sector: Marketing M&A 1 of 1
Type: Secondary Buyout M&A Deals 3 of 3
State: Michigan M&A 1 of 1
Country: United States M&A 7 of 7
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-15 Delta Hotels Virginia Beach Bayfront Suites

Virginia Beach, Virginia, United States

Delta Hotels Virginia Beach Bayfront Suites is a full-service 295-room all-suite hotel that features 12,000 square feet. The resort’s amenities include two restaurants, a fitness center, an outdoor pool, and direct access to a private beachfront. Delta Hotels Virginia Beach Bayfront Suites was founded in 1968 and is based in Virginia Beach, Virginia.

Buy -

Seller(S) 1

SELLER

Fort Point Capital

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2009
Size Small
Type Sector Agnostic
DESCRIPTION

Fort Point Capital is a private investment firm that targets smaller middle-market growth company investments. The Firm specifically looks for partnerships where firm expertise can help businesses realize their 'potential'. Sectors of interest include business services, healthcare, consumer, and software and information. Fort Point Capital was formed in 2009 and has offices in Boston and New York City.


DEAL STATS #
Overall 9 of 9
Sector: Marketing M&A 1 of 1
Type: Secondary Buyout M&A Deals 7 of 7
State: Michigan M&A 1 of 1
Country: United States M&A 9 of 9
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-22 Strata Information Group

San Diego, California, United States

Strata Information Group is a best-in-class provider of IT services to higher education institutions. Strata Information offers various services including software implementation, cloud migration, digital transformation, database administration, and ongoing support services. Strata Information Group was founded in 1987 and is based in San Diego, California.

Sell -