M&A Deal Summary

Second Nature Brands Acquires Voortman

On October 22, 2024, Second Nature Brands acquired food company Voortman from Hostess Brands

Acquisition Highlights
  • This is Second Nature Brands’ 4th transaction in the Food sector.
  • This is Second Nature Brands’ 1st transaction in Canada.
  • This is Second Nature Brands’ 1st transaction in Ontario.

M&A Deal Summary
Date 2024-10-22
Target Voortman
Sector Food
Buyer(s) Second Nature Brands
Sellers(s) Hostess Brands
Deal Type Divestiture

Target

Voortman

Burlington, Ontario, Canada
Voortman is a manufacturer of cookies and wafers sold under the Voortman brand. Voortman offers quality cookies, using the finest, hand-selected ingredients. Voortman was founded in 1951 and is based in Burlington, Ontario.

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Buyer(S) 1

Buyer

Second Nature Brands

Madison Heights, Michigan, United States
Category Company
Sector Food
DESCRIPTION

Second Nature Brands is a creator of snacks and treats that make lives better, naturally. By investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar's Nuts, Second Nature Snacks, and Sanders Chocolates, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. Second Nature Brands is based in Madison Heights, Michigan.

DEAL STATS #
Overall 4 of 4
Sector (Food) 4 of 4
Type (Divestiture) 2 of 2
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-27 Sahale

Seattle, Washington, United States

Sahale is a manufacturer and marketer of premium, branded nut and fruit snack mixes, sold across the US and internationally under the Sahale Snacks brand. Sahale was formed in 2003 and is based in Seattle, Washington.

Buy $34M

Seller(S) 1

SELLER

Hostess Brands

Lenexa, Kansas, United States
Category Company
Founded 1919
Sector Food
Employees2,800
Revenue 1.4B USD (2022)
DESCRIPTION

Hostess Brands is a packaged food company focused on developing, manufacturing, marketing, selling and distributing fresh sweet baked goods in the United States. Hostess Brands was founded in 1919 and is based in Lenexa, Kansas.

DEAL STATS #
Overall 2 of 2
Sector (Food) 2 of 2
Type (Divestiture) 2 of 2
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 Voortman

Burlington, Ontario, Canada

Voortman is a manufacturer of cookies and wafers sold under the Voortman brand. Voortman offers quality cookies, using the finest, hand-selected ingredients. Voortman was founded in 1951 and is based in Burlington, Ontario.

Buy CA$425M
Mergr

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