Hostess Brands - M&A Summary, Ownership, and Business Overview

FoodCompany

Hostess Brands M&A Summary

Hostess Brands has acquired 3 companies of its own, including 1 in the last 5 years. A total of 1 acquisition came from private equity firms. It has also divested 2 assets.

Hostess Brands’ largest acquisition to date was in 2019, when it acquired Voortman Cookies for $323M. It’s largest disclosed sale occurred in 2019, when it sold Superior Cake Products to Sara Lee Frozen Bakery for $65M. Hostess Brands has acquired in 2 different US states, and 2 countries. The Company’s most targeted sectors include food (100%).

Hostess Brands Ownership

Who owns Hostess Brands?

Hostess Brands is owned by The J. M. Smucker. It was acquired on September 11, 2023.

Was Hostess Brands formerly PE-backed?

Yes. Hostess Brands was formerly owned by 2 private investors.

Hostess Brands Business Overview

Where is Hostess Brands headquartered?

Hostess Brands is headquartered in Lenexa, Kansas.

What is Hostess Brands’ revenue?

Hostess Brands disclosed revenue of 1,358M USD for 2022 and 1,142M USD for 2021.

How many employees does Hostess Brands have?

Hostess Brands has 2,800 employees.

What sector is Hostess Brands in?

Hostess Brands is a food company.

When was Hostess Brands founded?

Hostess Brands was founded in 1919.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity3
    • M&A Sell Activity2
  • Total Sectors Invested 1
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 4
  • M&A Advisors 5

Hostess Brands

Hostess Brands, Inc.

7905 Quivira Road,
Lenexa, Kansas 66215
United States,
(816) 701-4600
www.hostessbrands.com

Hostess Brands is a packaged food company focused on developing, manufacturing, marketing, selling and distributing fresh sweet baked goods in the United States. Hostess Brands was founded in 1919 and is based in Lenexa, Kansas.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 3 - - - - - 3
vol $323M $323M
Sell (0.2/yr) # 1 - - - - 1 2
vol $65M $65M
  5

Most Recent M&A

Company Date Value Type
Voortman Cookies Ltd. 2024-10-22 - Divestiture
Burlington, Ontario · www.voortman.com
Voortman Cookies Ltd. 2019-12-02 323M CAD Add-on Acquisition
Burlington, Ontario · www.voortman.com
Superior Cake Products, Inc. 2019-08-01 65M USD Divestiture
Southbridge, Massachusetts · www.superiorcake.com
Aryzta LLC - Breakfast Brands 2018-02-01 - Divestiture
San Leandro, California
Superior Cake Products, Inc. 2016-06-13 - Add-on Acquisition
Southbridge, Massachusetts · www.superiorcake.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Food 3 (100%) 323M (100%) 2 (100%) 65M (100%)
Total 3 $323M 2 $65M

By Geo

State/Country Buy Value Sell Value
United States 2 - 1 65M
  Massachusetts 1 - 1 65M
  California 1 - - -
Canada 1 323M 1 -
  Ontario 1 323M 1 -
Domestic 2 (67%) - 1 (50%) 65M (100%)
Cross-border 1 (33%) 323M (100%) 1 (50%) -
Total 3 $323M 2 $65M

Top M&A Advisors

Financial Deals
Citigroup Investment Banking
1
TM Capital Corp.
1
Credit Suisse Investment Banking
1
Legal Deals
Morgan Lewis
1
Davies Ward Phillips & Vineberg
1

Deal Values

buy # Total
$100M to $1B 1 $323M
TOTAL $323M
Largest Voortman Cookies Ltd.
$323M (2019-12-02)
sell # Total
< $100M 1 $65M
TOTAL $65M
Largest Superior Cake Products, Inc.
$65M (2019-08-01)

M&A Connections

Deals
Acquired from
Investor(s)
33%
1 (33%)
Strategic(s)
33%
1 (33%)
Divested to
Strategic(s)
100%
2 (100%)

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