M&A Deal Summary

Sara Lee Frozen Bakery Acquires Superior Cake Products

On August 1, 2019, Sara Lee Frozen Bakery acquired food company Superior Cake Products from Hostess Brands for 65M USD

Acquisition Highlights
  • This is Sara Lee Frozen Bakery’s 1st transaction in the Food sector.
  • This is Sara Lee Frozen Bakery’s largest (disclosed) transaction.
  • This is Sara Lee Frozen Bakery’s 1st transaction in the United States.
  • This is Sara Lee Frozen Bakery’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2019-08-01
Target Superior Cake Products
Sector Food
Buyer(s) Sara Lee Frozen Bakery
Sellers(s) Hostess Brands
Deal Type Divestiture
Deal Value 65M USD

Target

Superior Cake Products

Southbridge, Massachusetts, United States
Superior Cake Products, Inc. is a provider of delicious sweet baked goods sold through in-store bakeries at retailers nationwide. Superior has been baking quality products for more than a century, producing a range of sweet goods including Éclairs, Madeleines, Brownie Bites®, Black and White Cookies and other offerings made under the “Superior on Main®” brand name.

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Buyer(S) 1

Buyer

Sara Lee Frozen Bakery

Oakbrook Terrace, Illinois, United States
Category Company
Founded 2018
Sector Food
DESCRIPTION

Sara Lee Frozen Bakery is a maker of frozen bakery and dessert products. Sara Lee Frozen Bakery premier brands include Sara Lee®, Van’s™, Chef Pierre®, and Bistro® Collection. Each day, Sara Lee Frozen Bakery pursues its Vision of becoming the world’s most beloved bakery by creating irresistible foods, growing with our customers, and delivering value for all. Sara Lee Frozen Bakery was founded in 2018 and is based in Oakbrook Terrace, Illinois.

DEAL STATS #
Overall 1 of 2
Sector (Food) 1 of 2
Type (Divestiture) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 2
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-24 Cyrus O’Leary’s Pies

Airway Heights, Washington, United States

Cyrus O’Leary’s Pies bakes a wide variety of delicious fruit, cream, single-serve, and seasonal pies. Cyrus O’Leary’s Pies was founded in 1981 and is based in Airway Heights, Washington.

Buy -

Seller(S) 1

SELLER

Hostess Brands

Lenexa, Kansas, United States
Category Company
Founded 1919
Sector Food
Employees2,800
Revenue 1.4B USD (2022)
DESCRIPTION

Hostess Brands is a packaged food company focused on developing, manufacturing, marketing, selling and distributing fresh sweet baked goods in the United States. Hostess Brands was founded in 1919 and is based in Lenexa, Kansas.

DEAL STATS #
Overall 1 of 2
Sector (Food) 1 of 2
Type (Divestiture) 1 of 2
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-01 Aryzta - Breakfast Brands

San Leandro, California, United States

Aryzta LLC - Breakfast Brands includes Big Texas® and Cloverhill® brands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-02 Voortman

Burlington, Ontario, Canada

Voortman is a manufacturer of cookies and wafers sold under the Voortman brand. Voortman offers quality cookies, using the finest, hand-selected ingredients. Voortman was founded in 1951 and is based in Burlington, Ontario.

Buy CA$425M
Mergr

Product

Company

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