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  6. SapientNitro Acquires Campfire

M&A Deal Summary

SapientNitro Acquires Campfire

On March 28, 2014, SapientNitro acquired marketing company Campfire

Acquisition Highlights
  • This is SapientNitro’s 5th transaction in the Marketing sector.
  • This is SapientNitro’s 3rd transaction in the United States.
  • This is SapientNitro’s 1st transaction in New York.

M&A Deal Summary
Date 2014-03-28
Target Campfire
Sector Marketing
Buyer(s) SapientNitro
Deal Type Add-on Acquisition

Target

Campfire

New York, New York, United States
Campfire is a marketing agency that shapes perceptions and enhances brand preference through social storytelling, digital content, and physical experiences.

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Buyer(S) 1

Buyer

SapientNitro

Boston, Massachusetts, United States
Category Company
Sector Marketing
Employees300
DESCRIPTION

SapientNitro is a digital marketing advertising group.

DEAL STATS #
Overall 5 of 5
Sector: Marketing M&A 5 of 5
Type: Add-on Acquisition M&A Deals 5 of 5
State: New York M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2014 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-15 La Comunidad

Miami, Florida, United States

La Comunidad is a creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing.

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