SapientNitro - M&A Summary, Ownership, and Business Overview

MarketingCompany

SapientNitro M&A Summary

SapientNitro has acquired 5 companies of its own.

SapientNitro’s largest acquisition to date was in 2011, when it acquired Digital and Direct for $40M. SapientNitro has acquired in 3 different US states, and 3 countries. The Company’s most targeted sectors include marketing (100%).

SapientNitro Ownership

Who owns SapientNitro?

SapientNitro is owned by Sapient. It was acquired on June 17, 2009.

SapientNitro Business Overview

Where is SapientNitro headquartered?

SapientNitro is headquartered in Boston, Massachusetts.

How many employees does SapientNitro have?

SapientNitro has 300 employees.

What sector is SapientNitro in?

SapientNitro is a marketing company.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity5
  • Total Sectors Invested 1
  • Total Countries Invested 3
  • M&A Advisors 1

SapientNitro, Inc.

131 Dartmouth Street 3rd Floor,
Boston, Massachusetts 02116
United States,
(617) 621-0200
www.sapientnitro.com

SapientNitro is a digital marketing advertising group.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 5 - - - - - 5
vol $40M $40M
Sell (0.0/yr) # - - - - - - 0
  5

Most Recent M&A

Company Date Value Type
Campfire 2014-03-28 - Add-on Acquisition
New York, New York · www.campfirenyc.com
La Comunidad 2014-01-15 - Add-on Acquisition
Miami, Florida · www.lacomunidad.com
iThink 2013-01-16 - Add-on Acquisition
, Brazil · www.ithink.com.br
Second Story, Inc. 2012-11-07 - Add-on Acquisition
Portland, Oregon · www.secondstory.com
Digital and Direct (DAD) 2011-09-08 40M GBP Add-on Acquisition
London, United Kingdom
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 5 (100%) 40M (100%) - -
Total 5 $40M - -

By Geo

State/Country Buy Value Sell Value
United States 3 - - -
  Oregon 1 - - -
  New York 1 - - -
  Florida 1 - - -
Brazil 1 - - -
United Kingdom 1 40M - -
Domestic 3 (60%) - - -
Cross-border 2 (40%) 40M (100%) - -
Total 5 $40M - -

Top M&A Advisors

Financial Deals
Blackstone Advisory Partners
 2

Deal Values

buy # Total
< $100M 1 $40M
TOTAL $40M
Largest Digital and Direct (DAD)
$40M (2011-09-08)

Company Summary

SECTOR

Marketing

Employees

300

Subsidiary of

Sapient Corp.

Former Name

Nitro Group

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