M&A Deal Summary

Salesforce Acquires Zoomin

On September 24, 2024, Salesforce acquired information technology company Zoomin from General Atlantic for 450M USD

Acquisition Highlights
  • This is Salesforce’s 7th transaction in the Information Technology sector.
  • This is Salesforce’s 12th largest (disclosed) transaction.
  • This is Salesforce’s 5th transaction in Israel.

M&A Deal Summary
Date 2024-09-24
Target Zoomin
Sector Information Technology
Buyer(s) Salesforce
Sellers(s) General Atlantic
Deal Type Add-on Acquisition
Deal Value 450M USD

Target

Zoomin

Tel Aviv, Israel
Zoomin is a knowledge and content orchestration platform. Zoomin turns the underutilized asset of technical product content into a valuable business resource. Zoomin is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States
Category Company
Founded 1999
Sector Internet Software and Services
Employees56,606
Revenue 34.9B USD (2024)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.

DEAL STATS #
Overall 63 of 63
Sector (Information Technology) 7 of 7
Type (Add-on Acquisition) 62 of 62
Country (Israel) 5 of 5
Year (2024) 2 of 2
Size (of disclosed) 12 of 23
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-05 Own Company

Englewood Cliffs, New Jersey, United States

Own Company provides secure, automated, daily backups and rapid data restore tools of SaaS and PaaS data. Own Company covers data loss and corruption caused by human errors, malicious intent, integration errors, and rogue applications. Own Company was founded in 2015 and is based in Englewood Cliffs, New Jersey.

Buy $1.9B

Seller(S) 1

SELLER

General Atlantic

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1980
PE ASSETS 73.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in Greenwich, Connecticut.

DEAL STATS #
Overall 146 of 146
Sector (Information Technology) 26 of 26
Type (Add-on Acquisition) 44 of 44
Country (Israel) 2 of 2
Year (2024) 3 of 3
Size (of disclosed) 19 of 33
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-17 Evisort

San Mateo, California, United States

Evisort is an intelligent contract management platform that leverages proprietary AI to help enterprises categorize, search, and act on business-driving documents. Evisort was founded in 2016 and is based in San Mateo, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-08 Vuori

Carlsbad, California, United States

Vuori creates premium performance apparel inspired by the active Coastal California lifestyle–an integration of fitness, yoga, surf, and life. Vuori was formed in 2015 and is based in Irvine, California.

Buy -
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