M&A Deal Summary

Salesforce Acquires Traction on Demand

On April 6, 2022, Salesforce acquired information technology company Traction on Demand

Acquisition Highlights
  • This is Salesforce’s 6th transaction in the Information Technology sector.
  • This is Salesforce’s 4th transaction in Canada.
  • This is Salesforce’s 2nd transaction in British Columbia.

M&A Deal Summary

Date 2022-04-06
Target Traction on Demand
Sector Information Technology
Buyer(s) Salesforce
Deal Type Add-on Acquisition

Target

Traction on Demand

Burnaby, British Columbia, Canada
Traction on Demand is a dedicated Salesforce consulting and application development firm delivering cross-platform solutions and standalone SaaS products. Traction on Demand was founded in 2007 and is based in Burnaby, British Columbia.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States

Category Company
Founded 1999
Sector Internet Software and Services
Employees56,606
Revenue 34.9B USD (2024)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.


DEAL STATS #
Overall 61 of 63
Sector (Information Technology) 6 of 7
Type (Add-on Acquisition) 60 of 62
State (British Columbia) 2 of 2
Country (Canada) 4 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-01 Slack

San Francisco, California, United States

Slack Technologies, Inc. is a collaboration hub for teamwork, where the right people are always kept in the loop and key information is always at their fingertips. Work in Slack happens in channels, so all the right people can be included, all relevant information kept in one place, and new team members are able to get up to speed easily.

Buy $27.7B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-05 Own Company

Englewood Cliffs, New Jersey, United States

Own Company provides secure, automated, daily backups and rapid data restore tools of SaaS and PaaS data. Own Company covers data loss and corruption caused by human errors, malicious intent, integration errors, and rogue applications. Own Company was founded in 2015 and is based in Englewood Cliffs, New Jersey.

Buy $1.9B