M&A Deal Summary

Salesforce Acquires Mobify

On September 4, 2020, Salesforce acquired information technology company Mobify from Vistara Capital Partners and Acton Capital

Acquisition Highlights
  • This is Salesforce’s 4th transaction in the Information Technology sector.
  • This is Salesforce’s 3rd transaction in Canada.
  • This is Salesforce’s 1st transaction in British Columbia.

M&A Deal Summary
Date 2020-09-04
Target Mobify
Sector Information Technology
Buyer(s) Salesforce
Sellers(s) Vistara Capital Partners
Acton Capital
Deal Type Add-on Acquisition

Target

Mobify

Vancouver, British Columbia, Canada
Mobify is a provider of Progressive Web Apps for e-commerce for retailers and brands that want to close the gap between desktop and mobile conversion rates, keep up with customer expectations and win loyal customer relationships. The Mobify Platform delivers a unified customer experience across mobile web and apps while building customer relationships through push notifications and store drivers. Mobify was founded in 2007 and is based in Vancouver, British Columbia.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States
Category Company
Founded 1999
Sector Internet Software and Services
Employees56,606
Revenue 34.9B USD (2024)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.

DEAL STATS #
Overall 58 of 63
Sector (Information Technology) 4 of 7
Type (Add-on Acquisition) 57 of 62
State (British Columbia) 1 of 2
Country (Canada) 3 of 4
Year (2020) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-25 Vlocity

San Francisco, California, United States

Vlocity is a provider of industry-specific cloud and mobile software, driving digital transformation for the world’s largest companies. A three-time Forbes Cloud 100 winner, Vlocity is an “industry cloud” pioneer built in partnership with Salesforce. Vlocity increases sales, service and marketing agility, operational efficiency and faster time to value for cloud and digital adoption across the enterprise.

Buy $1.3B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-01 Slack

San Francisco, California, United States

Slack Technologies, Inc. is a collaboration hub for teamwork, where the right people are always kept in the loop and key information is always at their fingertips. Work in Slack happens in channels, so all the right people can be included, all relevant information kept in one place, and new team members are able to get up to speed easily.

Buy $27.7B

Seller(S) 2

SELLER

Vistara Capital Partners

Investor

Category Private Equity Firm
Founded 2015
Size Small
Type Sector Agnostic
DESCRIPTION

Vistara Capital Partners is a growth focused private equity firm that makes investments in technology and technology-enabled service companies across North America. The Firm looks to invest between $3 and $10 million in companies generating sales greater than $10 million. Vistara Capital Partners was formed in 2015 and is based in Vancouver, British Columbia.

DEAL STATS #
Overall 2 of 7
Sector (Information Technology) 1 of 3
Type (Add-on Acquisition) 2 of 4
State (British Columbia) 2 of 3
Country (Canada) 2 of 4
Year (2020) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-01 Alida

Toronto, Ontario, Canada

Alida provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Alida was founded in 2000 and is based in Toronto, Ontario.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-02 InvestEdge

Canonsburg, Pennsylvania, United States

InvestEdge serves Financial Institutions with software for compliance, portfolio management, and UMA accounting. InvestEdge's software allows wealth managers to tie any data source into portfolio accounting while providing deep visibility to an Advisor and compliance teams. InvestEdge was founded in 2000 and is based in Canonsburg, Pennsylvania.

Sell -
SELLER

Acton Capital

Investor Investor Investor Investor Investor

Category Venture Capital Firm
Founded 1999
PE ASSETS 600M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

Acton Capital is a late-stage venture capital firm focused on investing in web-based companies benefiting from the 'digital revolution'. The Firm has a special interest in companies and sectors benefiting from the transition to online activity and will consider opportunities across Europe and North America. Acton Capital Partners was formed in 1999 and is headquartered in Munich, Germany.

DEAL STATS #
Overall 9 of 17
Sector (Information Technology) 1 of 2
Type (Add-on Acquisition) 5 of 10
State (British Columbia) 2 of 2
Country (Canada) 2 of 3
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-04 Convelio

Paris, France

Convelio is a tech-enabled logistics platform, specialized in the global shipping of non-palletized, high-value goods. Focusing on the art market as its first segment, clients range from art galleries, auction houses, and online platforms to interior designers and art collectors. Convelio was founded in 2017 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-23 Cluno

Munich, Germany

Cluno GmbH is an independent provider of a flexible and completely digital car subscription service in Germany. Cluno makes booking, as well as credit checks and signatures, is carried out totally paperlessly via an app, rendering Cluno the first company to totally digitize access to one’s own car. Cluno was formed in 2017 and is based in Munich, Germany.

Sell -
Mergr

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