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M&A Deal Summary

Salesforce Acquires ExactTarget

On June 4, 2013, Salesforce acquired internet software and services company ExactTarget for 2.5B USD

Acquisition Highlights
  • This is Salesforce’s 14th transaction in the Internet Software and Services sector.
  • This is Salesforce’s 6th largest (disclosed) transaction.
  • This is Salesforce’s 20th transaction in the United States.
  • This is Salesforce’s 1st transaction in Indiana.

M&A Deal Summary
Date 2013-06-04
Target ExactTarget
Sector Internet Software and Services
Buyer(s) Salesforce
Deal Type Add-on Acquisition
Deal Value 2.5B USD
Advisor(s) J.P. Morgan Securities (Financial)

Target

ExactTarget

Indianapolis, Indiana, United States
ExactTarget, Inc. is a provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States
Category Company
Founded 1999
Sector Internet Software and Services
Employees76,453
Revenue 37.9B USD (2025)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.

DEAL STATS #
Overall 26 of 65
Sector: Internet Software and Services M&A 14 of 33
Type: Add-on Acquisition M&A Deals 26 of 64
State: Indiana M&A 1 of 1
Country: United States M&A 20 of 52
Year: 2013 M&A 3 of 5
Size (of disclosed) 6 of 24
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-09 Clipboard

Bellevue, Washington, United States

Clipboard, a social bookmarking service that had built interesting hooks for saving rich Web content across devices.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-07 EdgeSpring

San Mateo, California, United States

EdgeSpring, Inc. provides BIS (Business Intelligence soulitons) and it also marketing automation and demand generation tools, Web analytics, social media, keyword search, CRM, etc.

Buy -
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