M&A Deal Summary

Salesforce Acquires Bonobo AI

On May 6, 2019, Salesforce acquired internet software and services company Bonobo AI for 50M USD

Acquisition Highlights
  • This is Salesforce’s 30th transaction in the Internet Software and Services sector.
  • This is Salesforce’s 20th largest (disclosed) transaction.
  • This is Salesforce’s 3rd transaction in Israel.

M&A Deal Summary

Date 2019-05-06
Target Bonobo AI
Sector Internet Software and Services
Buyer(s) Salesforce
Deal Type Add-on Acquisition
Deal Value 50M USD

Target

Bonobo AI

Tel Aviv, Israel
Bonobo AI helps companies turn customer conversations into meaningful insights which power sales, customer satisfaction and retention. Bonobo AI enables companies to analyze customer interactions, empowering sales teams to spot trends, improve conversations and drive customer success.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States

Category Company
Founded 1999
Sector Internet Software and Services
Employees76,453
Revenue 37.9B USD (2025)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.


DEAL STATS #
Overall 53 of 65
Sector: Internet Software and Services M&A 30 of 33
Type: Add-on Acquisition M&A Deals 52 of 64
Country: Israel M&A 3 of 6
Year: 2019 M&A 3 of 5
Size (of disclosed) 20 of 24
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-17 MapAnything

Charlotte, North Carolina, United States

MapAnything, Inc. is a provider of a siute of where apps and platform services to drive productivity and planning across multiple use cases.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-10 Tableau Software

Seattle, Washington, United States

Tableau Software, Inc. is a provider of business analytics software products. Tableau's software products allow business users to engage with their data, ask questions, solve problems and create value. Tableau's products are used by people of diverse skill levels across all kinds of organizations, including large corporations, small and medium-sized businesses, government agencies, universities, research institutions and non-profits. Tableau Software, Inc. was formed in 2003 and is based in Seattle, Washington.

Buy $15.7B