Investment Summary

Roynat Capital and PFM Capital Invest In Surface Hair

On February 14, 2022, growth capital firm Roynat Capital and private equity firm PFM Capital invested in consumer products company Surface Hair

Investment Highlights
  • This is Roynat Capital’s 1st and PFM Capital’s 2nd transaction in the Consumer Products sector.
  • This is Roynat Capital’s 9th and PFM Capital’s 34th transaction in Canada.
  • This is Roynat Capital’s 2nd and PFM Capital’s 18th transaction in Saskatchewan.

Investment Summary

Date 2022-02-14
Target Surface Hair
Sector Consumer Products
Investor(s) Roynat Capital
PFM Capital
Deal Type Growth Capital
Advisor(s) Ernst & Young Capital Advisors (Financial)

Target

Surface Hair

Saskatoon, Saskatchewan, Canada
Surface Hair develops and sells a complete solution of high-performance natural hair care products for salons and stylists. Surface supports a culture of education, guest service know-how, and technical expertise to its salon network partners and other distribution channels. Surface Hair was founded in 2008 and is based in Saskatoon, Saskatchewan.

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Investor(S) 2

Investor
DESCRIPTION

Roynat Capital is an investment arm within Canada-based bank Scotiabank that looks to provide capital to middle-market businesses for growth and/or liquidity needs. The Firm looks to invest $5 to $20 million for minority stakes in profitable businesses with minimum EBITDA of $2 million. Roynat is sector agnostic and can invest a variety of capital, including common equity, preferred equity, and convertible debt. Roynat Capital is based in Calgary, Alberta.


DEAL STATS #
Overall 9 of 13
Sector (Consumer Products) 1 of 2
Type (Growth Capital) 4 of 6
State (Saskatchewan) 2 of 2
Country (Canada) 9 of 13
Year (2022) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-01 S3 Enterprises

Swift Current, Saskatchewan, Canada

S3 Enterprises is a manufacturer of equipment, component parts, and air systems for the agricultural industry. S3 Enterprises was founded in 1966 and is based in Swift Current, Saskatchewan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-20 VODA Backyard Leisure Group

Burlington, Ontario, Canada

VODA Backyard Leisure Group is a backyard leisure products business comprised of three businesses: Aquiform Distributors (a distributor to the pool, spa, and patio furniture industry), Club Piscine (a franchisor and distributor servicing the retail needs of an extensive network of franchises selling pools, garden furniture, barbecues, spas, and fitness equipment) and Pool Supplies Canada (an online retail platform for pool and spa supplies). VODA Backyard Leisure Group is based in Burlington, Ontario.

Buy -
Investor

PFM Capital

Regina, Saskatchewan, Canada

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1989
PE ASSETS 1.1B CAD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

PFM Capital is a private equity firm focused on investing in Western Canada with an emphasis on opportunities in Saskatchewan. PFM targets small and medium sized companies and will invest across the capital structure. Areas of interest include agriculture, oil/gas, manufacturing, and real estate. PFM looks to invest $5 to $25 million per transaction. PFM was formed in 1989 and has been investing since 1993. PFM Capital is based in Regina, Saskatchewan.


DEAL STATS #
Overall 35 of 40
Sector (Consumer Products) 2 of 2
Type (Growth Capital) 11 of 15
State (Saskatchewan) 18 of 20
Country (Canada) 34 of 38
Year (2022) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Cubbi

Saskatoon, Saskatchewan, Canada

Cubbi is a food service platform that offers affordable, high-quality food services for businesses in Canada. Cubbi is based in Saskatoon, Saskatchewan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-28 DyMark Industries

Saskatoon, Saskatchewan, Canada

DyMark Industries is a dynamically diversified corporation specializing in the design, manufacturing, finishing and erection of structural steel, miscellaneous metals and custom fabrication projects. DyMark offers structural steel fabrication, steel detailing, sandblasting and painting, onsite installation of structural steel, mine maintenance services, certified rebar welding and weighing solutions such as truck scales and bulkweighers. DyMark Industries was founded in 2002 and is based in Saskatoon, Saskatchewan.

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