Investment Summary

Rockbridge Growth Equity Invests In White Glove

On October 15, 2019, growth capital firm Rockbridge Growth Equity invested in digital media company White Glove

Investment Highlights
  • This is Rockbridge Growth Equity’s 2nd transaction in the Digital Media sector.
  • This is Rockbridge Growth Equity’s 21st transaction in the United States.
  • This is Rockbridge Growth Equity’s 7th transaction in Michigan.

Investment Summary
Date 2019-10-15
Target White Glove
Sector Digital Media
Investor(s) Rockbridge Growth Equity
Deal Type Growth Capital

Target

White Glove

Birmingham, Michigan, United States
White Glove is a digital marketing company that provides marketing support, guidance, social media management and educational seminar planning for professionals in the finance, insurance, legal and real estate industries. White Glove was established in 2015 and is based in Birmingham, Michigan.

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Investor(S) 1

Investor

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.

DEAL STATS #
Overall 21 of 30
Sector (Digital Media) 2 of 2
Type (Growth Capital) 4 of 7
State (Michigan) 7 of 7
Country (United States) 21 of 30
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-01 Northcentral University

Prescott Valley, Arizona, United States

Northcentral University ('NCU') is an exclusively online, post-secondary university headquartered in Prescott Valley, Arizona. The company is regionally accredited and offers a variety of Doctoral, Masters, Bachelors and non-degree/professional development programs through its schools of education, business and technology management and psychology. NCU focuses on working adults who are typically seeking advanced education for professional and personal growth and/or advancement.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-29 ProSites

Temecula, California, United States

ProSites is a provider of website design and online marketing solutions that help professionals achieve measurable practice growth. Their comprehensive suite of solutions includes ready-to-go and custom website design, search engine marketing, social media management, automated patient communications, and pay-per-click solutions. ProSites was founded in 1999 and is based in Temecula, California.

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