Investment Summary

Rockbridge Growth Equity Invests In Vici Media

On June 5, 2024, growth capital firm Rockbridge Growth Equity invested in marketing company Vici Media

Investment Highlights
  • This is Rockbridge Growth Equity’s 4th transaction in the Marketing sector.
  • This is Rockbridge Growth Equity’s 30th transaction in the United States.
  • This is Rockbridge Growth Equity’s 2nd transaction in Pennsylvania.

Investment Summary

Date 2024-06-05
Target Vici Media
Sector Marketing
Investor(s) Rockbridge Growth Equity
Deal Type Growth Capital
Advisor(s) Bailey & Glasser (Legal)

Target

Vici Media

Philadelphia, Pennsylvania, United States
Vici Media specializes in white-labeled solutions for media groups and agencies including sales training, media planning, online ad buying, reporting, and campaign optimization. the company utilizes a multi-platform approach to digital marketing which includes targeted internet display advertising (Behavioral, Keyword, Artificial Intelligence), mobile targeting, geo-targeting, video pre-roll advertising, OTT, retargeting, PPC, SEO, Facebook and Instagram, Mobile Conquesting, Cross Platform Targeting, Amazon Targeting, Native Advertising, Social Mirror Ads, Live Chat as well as Household IP Targeting. Vici Media was formed in 2014 and is based in Philadelphia, Pennsylvania.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Investor(S) 1

Investor

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2007
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.


DEAL STATS #
Overall 30 of 31
Sector: Marketing M&A 4 of 4
Type: Growth Capital M&A Deals 7 of 8
State: Pennsylvania M&A 2 of 2
Country: United States M&A 30 of 31
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-29 White Glove

Birmingham, Michigan, United States

White Glove is a digital marketing company that provides marketing support, guidance, social media management and educational seminar planning for professionals in the finance, insurance, legal and real estate industries. White Glove was established in 2015 and is based in Birmingham, Michigan.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-26 Access Global Group

Southlake, Texas, United States

Access Global Group is a Salesforce-focused solutions and services company. AGG helps organizations optimize data for AI readiness, navigate complex regulatory landscapes, and bridge the gap between technical implementation and business strategy. Access Global Group was founded in 2008 and is based in Southlake, Texas.

Buy -