Investment Summary

Rockbridge Growth Equity Invests In Vici Media

On June 5, 2024, growth capital firm Rockbridge Growth Equity invested in marketing company Vici Media

Investment Highlights
  • This is Rockbridge Growth Equity’s 4th transaction in the Marketing sector.
  • This is Rockbridge Growth Equity’s 30th transaction in the United States.
  • This is Rockbridge Growth Equity’s 2nd transaction in Pennsylvania.

Investment Summary
Date 2024-06-05
Target Vici Media
Sector Marketing
Investor(s) Rockbridge Growth Equity
Deal Type Growth Capital
Advisor(s) Bailey & Glasser (Legal)

Target

Vici Media

Philadelphia, Pennsylvania, United States
Vici Media specializes in white-labeled solutions for media groups and agencies including sales training, media planning, online ad buying, reporting, and campaign optimization. the company utilizes a multi-platform approach to digital marketing which includes targeted internet display advertising (Behavioral, Keyword, Artificial Intelligence), mobile targeting, geo-targeting, video pre-roll advertising, OTT, retargeting, PPC, SEO, Facebook and Instagram, Mobile Conquesting, Cross Platform Targeting, Amazon Targeting, Native Advertising, Social Mirror Ads, Live Chat as well as Household IP Targeting. Vici Media was formed in 2014 and is based in Philadelphia, Pennsylvania.

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Investor(S) 1

Investor

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.

DEAL STATS #
Overall 30 of 30
Sector (Marketing) 4 of 4
Type (Growth Capital) 7 of 7
State (Pennsylvania) 2 of 2
Country (United States) 30 of 30
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-15 Nest Schools

Boca Raton, Florida, United States

Nest Schools operates early childhood education across multiple states for infants through school-age children. It is driven by its vision to raise a world of kind, healthy, happy, and inspired children as the worldwide leader in early childhood programs for children, their families, and its team. The company's mission to build strong minds, healthy bodies, and happy kids are made possible through its core values of kindness, wellness, innovation, and fun. Nest Schools was formed in 2020 and is based in Boca Raton, Florida.

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