M&A Deal Summary

Rockbridge Growth Equity Acquires HelloWorld

On January 1, 2006, growth capital firm Rockbridge Growth Equity acquired digital media company HelloWorld for 32M USD

Acquisition Highlights
  • This is Rockbridge Growth Equity’s 1st transaction in the Digital Media sector.
  • This is Rockbridge Growth Equity’s largest (disclosed) transaction.
  • This is Rockbridge Growth Equity’s 2nd transaction in the United States.
  • This is Rockbridge Growth Equity’s 1st transaction in Michigan.
Investment Fate
  • HelloWorld was sold to a consortium of financial buyers in 2012.
  • HelloWorld was divested to a consortium of strategic buyers in 2018.

M&A Deal Summary
Date 2006-01-01
Target HelloWorld
Sector Digital Media
Buyer(s) Rockbridge Growth Equity
Deal Type Buyout (LBO, MBO, MBI)
Deal Value 32M USD

Target

HelloWorld

Southfield, Michigan, United States
HelloWorld, Inc. is a digital marketing firm specializing in mobile, social and web campaigns. HelloWorld was founded in 1999 and is based in Southfield, Michigan.

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Buyer(S) 1

Buyer

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.

DEAL STATS #
Overall 2 of 30
Sector (Digital Media) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 1 of 14
State (Michigan) 1 of 7
Country (United States) 2 of 30
Year (2006) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
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NBA basketball team

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-01-01 Bizdom U

Detroit, Michigan, United States

Bizdom U is an entrepreneur academy that trains, mentors and also finances entrepreneurs on starting and growing a company. It's misson is to create successful business, jobs, growth and wealth.

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