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M&A Deal Summary

Rockbridge Growth Equity Acquires AcquireUp

On November 29, 2023, growth capital firm Rockbridge Growth Equity acquired digital media company AcquireUp

Acquisition Highlights
  • This is Rockbridge Growth Equity’s 3rd transaction in the Digital Media sector.
  • This is Rockbridge Growth Equity’s 29th transaction in the United States.
  • This is Rockbridge Growth Equity’s 8th transaction in Michigan.

M&A Deal Summary
Date 2023-11-29
Target AcquireUp
Sector Digital Media
Buyer(s) Rockbridge Growth Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

AcquireUp

Troy, Michigan, United States
AcquireUp specializes in technology-first, data-led seminar marketing. AcquireUp offerings include lead-generating educational and meal-based seminars, prospect nurturing, and client engagement solutions, designed to remove the stress from marketing and free up financial professionals' time to build meaningful relationships with clients and skyrocket their business growth. AcquireUp is based in Troy, Michigan.

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Buyer(S) 1

Buyer

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.

DEAL STATS #
Overall 29 of 31
Sector: Digital Media M&A 3 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 14 of 14
State: Michigan M&A 8 of 8
Country: United States M&A 29 of 31
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-29 White Glove

Birmingham, Michigan, United States

White Glove is a digital marketing company that provides marketing support, guidance, social media management and educational seminar planning for professionals in the finance, insurance, legal and real estate industries. White Glove was established in 2015 and is based in Birmingham, Michigan.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-05 Vici Media

Philadelphia, Pennsylvania, United States

Vici Media specializes in white-labeled solutions for media groups and agencies including sales training, media planning, online ad buying, reporting, and campaign optimization. the company utilizes a multi-platform approach to digital marketing which includes targeted internet display advertising (Behavioral, Keyword, Artificial Intelligence), mobile targeting, geo-targeting, video pre-roll advertising, OTT, retargeting, PPC, SEO, Facebook and Instagram, Mobile Conquesting, Cross Platform Targeting, Amazon Targeting, Native Advertising, Social Mirror Ads, Live Chat as well as Household IP Targeting. Vici Media was formed in 2014 and is based in Philadelphia, Pennsylvania.

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