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M&A Deal Summary

Regent Acquires Foundry

On March 20, 2025, private equity firm Regent acquired marketing company Foundry from IDG

Acquisition Highlights
  • This is Regent’s 1st transaction in the Marketing sector.
  • This is Regent’s 14th transaction in the United States.
  • This is Regent’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2025-03-20
Target Foundry
Sector Marketing
Buyer(s) Regent
Sellers(s) IDG
Deal Type Divestiture

Target

Foundry

Needham, Massachusetts, United States
Foundry is a portfolio of editorial brands, awards, events, and marketing services that derives fully-consented data and uses it to power its media, demand generation, and martech solutions. Foundry is based in Needham, Massachusetts.

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Buyer(S) 1

Buyer

Regent

Category Private Equity Firm
Founded 2013
Size Large
Type Sector Agnostic
DESCRIPTION

Regent L.P. is a private equity firm focused on control investments in small to large-sized companies with $10 to $750 million of revenue. The Firm has a particular interest in companies with strong brands. Broad sectors of interest include technology, consumer products, industrial, and media/entertainment. Prospective transaction situations include non-core or non-strategic divestitures and buyouts. Regent L.P. was established in 2013 and is headquartered in Beverly Hills, California.

DEAL STATS #
Overall 22 of 22
Sector (Marketing) 1 of 1
Type (Divestiture) 20 of 20
State (Massachusetts) 1 of 1
Country (United States) 14 of 14
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-30 CrossKnowledge

London, United Kingdom

CrossKnowledge provides subscription-based, digital learning solutions for multinational corporations, universities, and small and medium-sized enterprises. CrossKnowledge was formed in 2000 and is headquartered in London, England.

Buy -

Seller(S) 1

SELLER

IDG

Needham, Massachusetts, United States
Category Company
Founded 1964
Sector Information Services
DESCRIPTION

IDG provides market intelligence for the fast-growing technology industry. For more than five decades, it has delivered proprietary insights and data for technology suppliers and buyers on every major shift in the technology market -- from the invention of the personal computer and launch of the iPhone to the emergence of cloud computing and artificial intelligence. This new ownership will allow IDG to invest significantly in additional opportunities for ongoing growth across its technology and product portfolio, including strategic acquisitions to extend its market leadership position.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-08 Selling Simplified

Greenwood Village, Colorado, United States

Selling Simplified empowers companies in their marketing and sales efforts through unprecedented customer insights and a real-time pulse on intent, via a comprehensive suite of data enrichment, marketing, and analytics tools with a core mission of helping people make more meaningful B2B connections. All hosted under its demandcentr platform, their exclusive marketing technology stack provides innovative, intelligent, and compliant solutions to identifying, analyzing, and capturing B2B demand backed by enriched, intent-based data. Selling Simplified was formed in 2012 and is based in Greenwood Village, Colorado.

Buy -
Mergr

Product

Company

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