M&A Deal Summary

Regent Acquires Brands4Friends

On August 31, 2019, private equity firm Regent acquired e-commerce company Brands4Friends from eBay

Acquisition Highlights
  • This is Regent’s 2nd transaction in the E-Commerce sector.
  • This is Regent’s 1st transaction in Germany.

M&A Deal Summary

Date 2019-08-31
Target Brands4Friends
Sector E-Commerce
Buyer(s) Regent
Sellers(s) eBay
Deal Type Divestiture

Target

Brands4Friends

Berlin, Germany
Brands4Friends provides exclusive online access to a wide array of leading consumer product brands across multiple verticals. Brands4Friendswas founded in 2004 and is headquartered in Berlin, Germany.

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Buyer(S) 1

DESCRIPTION

Regent L.P. is a private equity firm focused on control investments in small to large-sized companies with $10 to $750 million of revenue. The Firm has a particular interest in companies with strong brands. Broad sectors of interest include technology, consumer products, industrial, and media/entertainment. Prospective transaction situations include non-core or non-strategic divestitures and buyouts. Regent L.P. was established in 2013 and is headquartered in Beverly Hills, California.


DEAL STATS #
Overall 12 of 22
Sector: E-Commerce M&A 2 of 2
Type: Divestiture M&A Deals 11 of 19
Country: Germany M&A 1 of 2
Year: 2019 M&A 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-07 Accell Group North America

Kent, Washington, United States

Accell Group North America consists of the global registrations of the brands Diamondback, Redline and IZIP. The Company also provides a US distribution partnership for the international Accell brands Raleigh, Haibike and Ghost. Accell Group North America is based in Kent, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-04 ESCADA

Aschheim, Germany

ESCADA is a luxury womenswear brand, Under the two product lines ESCADA and ESCADA SPORT the brand offers its customers a lifestyle concept for dressing, filled with everything from must-have daywear for business and leisure to glamorous eveningwear. ESCADA was formed in 1978 and is based in Aschheim, Germany.

Buy -

Seller(S) 1

SELLER

eBay

San Jose, California, United States

Category Company
Founded 1995
Sector Internet Software and Services
Employees11,500
Revenue 10.3B USD (2024)
DESCRIPTION
Entrance to eBay's corporate headquarters in San Jose, California.
Entrance to eBay's corporate headquarters in San Jose, California.

eBay is an online retailer and provider of auction tools and services. eBay enables global commerce and payments on behalf of users, merchants, retailers and brands of all sizes. The technologies and services eBay provides are designed to enable users and merchants worldwide to organize and offer their inventory for sale and buyers to find, buy and pay for it virtually anytime and anywhere. eBay was founded in 1995 and is based in San Jose, California.


DEAL STATS #
Overall 9 of 15
Sector: E-Commerce M&A 1 of 2
Type: Divestiture M&A Deals 6 of 10
Country: Germany M&A 1 of 2
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-27 Giosis Gmarket International Pte.

Singapore, Singapore

Qoo10 is an online marketplace platform that allows its buyers enjoy highly secure and convenient shopping experience.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-25 StubHub

San Francisco, California, United States

StubHub is the fan's ticket marketplace, enabling customers to buy and sell tickets at fair market value to a vast selection of sporting, concert, theater and other live entertainment events, even those that are "sold out." The company's unique open marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient, and highly reliable environment.

Sell $4.1B