M&A Deal Summary

Rather Outdoors Acquires FOX International Group

On August 2, 2019, Rather Outdoors acquired retailer FOX International Group from Next Wave Partners and Mayfair Equity Partners

Acquisition Highlights
  • This is Rather Outdoors’ 2nd transaction in the Retail sector.
  • This is Rather Outdoors’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2019-08-02
Target FOX International Group
Sector Retail
Buyer(s) Rather Outdoors
Sellers(s) Next Wave Partners
Mayfair Equity Partners
Deal Type Add-on Acquisition
Advisor(s) William Blair (Financial)
Linklaters (Legal)

Target

FOX International Group

Hainault, United Kingdom
FOX International Group Ltd. is the largest privately-owned fishing tackle company in Europe, selling over 3,000 products in more than 30 countries. FOX International focuses on product leadership and innovation in the supply of fishing equipment for anglers globally.

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Buyer(S) 1

Buyer

Rather Outdoors

Springfield, Missouri, United States

Category Company
Sector Consumer Products
DESCRIPTION

Rather Outdoors is an outdoor consumer products company with a portfolio of brands, including Lew’s, Strike King, and Hunters Specialties. Rather Outdoors supplies branded fishing and hunting gear and accessories through the mass market, sporting goods, and specialty outdoor channels. Rather Outdoors is based in Springfield, Missouri.


DEAL STATS #
Overall 3 of 4
Sector: Retail M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: United Kingdom M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-06 Southern Plastics Co.

Eufaula, Alabama, United States

Southern Plastics Co., Inc. is a manufacturer of soft plastic lures utilizing a unique variety of scents, additives, and colors supported by industry-leading operational capabilities. Southern Plastics Co., Inc. is based in Eufaula, Alabama.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-27 Zebco

Tulsa, Oklahoma, United States

Zebco designs and manufactures fishing equipment.

Buy -

Seller(S) 2

SELLER

Next Wave Partners

London, United Kingdom

Investor Investor


Category Growth Capital Firm
Founded 2007
PE ASSETS 90M GBP
Size Small
Type Sector Agnostic
DESCRIPTION

Next Wave Partners is a private equity firm focused on lower mid-market management buyouts, carve-outs, and growth capital buy-and-build transactions. Next Wave looks for businesses generating at least £1 million in EBITDA requiring £15 to £75 million of capital. Next Wave prefers companies located in the UK, but will consider opportunities in greater Europe. Next Wave was formed in 2002 and is based in London.


DEAL STATS #
Overall 3 of 4
Sector: Retail M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 2 of 2
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-01 SAM Labs

Boston, Massachusetts, United States

SAM Labs offers innovative courses to teach STEAM and coding with confidence. SAM Labs producing hands-on, coding kits and educational technology that helps children learn how to code in a fun and interactive way. SAM Labs was founded in 2014 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-22 Pip Studios

Wokingham, United Kingdom

Pip Studios provides specialist digital audio services to clients across the Media and Entertainment sectors. Operating from new, state-of-the-art facilities near London, Pip Studios is home to a world-class creative and technical team with many years of experience and industry-leading credentials. Pip Studios was founded in 2020 and is based in Wokingham, United Kingdom.

Buy -
SELLER

Mayfair Equity Partners

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2014
PE ASSETS 2.0B GBP
Size Large
Type Sector Focused
DESCRIPTION

Mayfair Equity Partners is a private equity firm focused on buyout and growth capital investments in the technology, media, communications, and consumer sectors. Mayfair was formed in 2014 and is headquartered in London.


DEAL STATS #
Overall 1 of 8
Sector: Retail M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 6
Country: United Kingdom M&A 1 of 7
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-17 Pixomondo

Los Angeles, California, United States

Pixomondo is a visual effects and digital media company. Pixomondo is one of the largest independent international VFX studios, widely known for its award-winning work film, TV, theme parks and advertising. Pixomondo was founded in 2001 and is based in Los Angeles, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-04 Parcel2Go.com

Lancashire, United Kingdom

Parcel2Go.com operates a cost-effective online parcel delivery and international freight shipping service with sophisticated integrations into the world’s leading marketplaces, saving customers time as well as money. Parcel2Go offers access to the world’s leading courier services offering collection and delivery services throughout Britain, Europe, and countries across the world. Parcel2Go.com was founded in 1991 and is based in Lancashire, United Kingdom.

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