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  5. Pure Gym Acquires Fitness World A/S

M&A Deal Summary

Pure Gym Acquires Fitness World A/S

On December 12, 2019, Pure Gym acquired consumer services company Fitness World A/S from FSN Capital

Acquisition Highlights
  • This is Pure Gym’s 2nd transaction in the Consumer Services sector.
  • This is Pure Gym’s 1st transaction in Denmark.

M&A Deal Summary
Date 2019-12-12
Target Fitness World A/S
Sector Consumer Services
Buyer(s) Pure Gym
Sellers(s) FSN Capital
Deal Type Add-on Acquisition

Target

Fitness World A/S

Rødovre, Denmark
Formed in 2005, Fitness World A/S operates a chain of gyms with over 470,000 members and over 170+ centers around Denmark.

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Buyer(S) 1

Buyer

Pure Gym

Leeds, United Kingdom
Category Company
Founded 2009
Sector Consumer Services
Revenue 31M GBP (2012)
DESCRIPTION

Pure Gym is a large fitness club operator in U.K. Pure Gym offers its members convenience with 24/7/365 access at a significant value compared to traditional operators. Pure Gym was founded in 2009 and is headquartered in Leeds, United Kingdom.

DEAL STATS #
Overall 2 of 2
Sector: Consumer Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Denmark M&A 1 of 1
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-29 LA Fitness International

Irvine, California, United States

LA Fitness is a operator of full-service fitness clubs and currently serves over 1,000,000 members in over 275 clubs from New York to California. Clubs range in size from 20,000 to 60,000 square feet and typically offer access to circuit training equipment, free weights, cardiovascular equipment, aerobics programs, swimming pools, whirlpools, saunas and steam rooms, as well as racquetball and basketball courts.

Buy -

Seller(S) 1

SELLER

FSN Capital

Oslo, Norway

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1999
PE ASSETS 4.0B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

FSN Capital is a private equity firm focused on opportunities in Scandinavia. FSN looks to make control investments in mid-sized companies valued from €50 to €500 million. FSN targets businesses with the potential to 'become international leaders'. FSN Capital was formed in 1999 and has offices in Oslo, Munich, and Stockholm.

DEAL STATS #
Overall 22 of 25
Sector: Consumer Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 9 of 10
Country: Denmark M&A 5 of 7
Year: 2019 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-12 BHG Group

Malmö, Sweden

BHG Group is an online platform for DIY and Home Furnishing (“Home Improvement”) with a clear market-leading position in the Nordics. It operates approximately 100 online sites, including bygghemma.se, trademax.se, chilli.se, nordicnest.se, and furniturebox.se, as well as approximately 70 showrooms. BHG Group was formed in 2006 and is based in Malmö, Sweden.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-05 Handverksgruppen

Oslo, Norway

Handverksgruppen provides a chain of surface treatment and rehab services. The company provides solid professional craftsmanship to nationwide companies and other professional players. Handverksgruppen was formed in 2012 and is based in Oslo, Norway.

Buy -
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