M&A Deal Summary

Publicis Healthcare Communications Group Acquires PDI - Commercial Services business

On December 22, 2015, Publicis Healthcare Communications Group acquired business services company PDI - Commercial Services business from PDI for 29M USD

Acquisition Highlights
  • This is Publicis Healthcare Communications Group’s 2nd transaction in the Business Services sector.
  • This is Publicis Healthcare Communications Group’s largest (disclosed) transaction.
  • This is Publicis Healthcare Communications Group’s 1st transaction in the United States.
  • This is Publicis Healthcare Communications Group’s 1st transaction in New Jersey.

M&A Deal Summary

Date 2015-12-22
Target PDI - Commercial Services business
Sector Business Services
Buyer(s) Publicis Healthcare Communications Group
Sellers(s) PDI
Deal Type Divestiture
Deal Value 29M USD

Target

PDI - Commercial Services business

Parsippany, New Jersey, United States
PDI - Commercial Services business (CSO) is a healthcare commercialization company.

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Buyer(S) 1

Buyer

Publicis Healthcare Communications Group

New York, New York, United States

Category Company
Founded 1998
Sector Communications
DESCRIPTION

Publicis Healthcare Communications Group, Inc. is a provider of innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications for healthcare industry.


DEAL STATS #
Overall 3 of 7
Sector (Business Services) 2 of 2
Type (Divestiture) 1 of 1
State (New Jersey) 1 of 3
Country (United States) 1 of 5
Year (2015) 3 of 3
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-10 Langland Advertising Design & Marketing

Windsor, United Kingdom

Langland Advertising Design & Marketing Ltd. is an advertising agency specialising in the healthcare sector.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-13 PlowShare Group

Stamford, Connecticut, United States

PlowShare Group, Inc. is a communications agency that specializes in working exclusively with nonprofit organizations and federal agencies on social issue and cause marketing campaigns. PlowShare Group was founded in 1994 and is based in Stamford, Connecticut.

Buy -

Seller(S) 1

SELLER

PDI

Parsippany, New Jersey, United States

Category Company
Founded 1986
Sector Business Services
Employees775
Revenue 119M USD (2014)
DESCRIPTION

PDI, Inc. is a health care commercialization company providing superior insight-driven, integrated multi-channel message delivery for established and emerging health care companies. PDI was founded in 1986 and is based in Parsippany, New Jersey.


DEAL STATS #
Overall 2 of 2
Sector (Business Services) 1 of 1
Type (Divestiture) 2 of 2
State (New Jersey) 2 of 2
Country (United States) 2 of 2
Year (2015) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-03 Group DCA

Parsippany, New Jersey, United States

Group DCA LLC is a privately held interactive digital communications agency serving biopharmaceutical companies.

Sell -