M&A Deal Summary

Protiviti Acquires R2i

On December 15, 2022, Protiviti acquired marketing company R2i from Baird Capital and Baird Capital Partners Europe

Acquisition Highlights
  • This is Protiviti’s 1st transaction in the Marketing sector.
  • This is Protiviti’s 4th transaction in the United States.
  • This is Protiviti’s 2nd transaction in Maryland.

M&A Deal Summary
Date 2022-12-15
Target R2i
Sector Marketing
Buyer(s) Protiviti
Sellers(s) Baird Capital
Baird Capital Partners Europe
Deal Type Add-on Acquisition
Advisor(s) BrightTower (Financial)

Target

R2i

Baltimore, Maryland, United States
R2i is a digital experience agency that creates digital solutions that connect and accelerate customer experiences to drive impact for brands. It has a relentless focus on combining data, insights and technology with creative design to drive engaging and high-impact digital experiences. R2i was founded in 2003 and is based in Baltimore, Maryland.

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Buyer(S) 1

Buyer

Protiviti

Menlo Park, California, United States
Category Company
Founded 2002
Sector Business Services
DESCRIPTION

Protiviti is a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. We help solve problems in finance and transactions, operations, technology, litigation, governance, risk, and compliance. Our highly trained, results-oriented professionals provide a unique perspective on a wide range of critical business issues for clients in the Americas, Asia-Pacific, Europe and the Middle East.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Maryland) 2 of 2
Country (United States) 4 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-16 Decision First Technologies

Atlanta, Georgia, United States

Decision First Technologies, Inc. delivers SAP Business Intelligence consulting focused on user experience and adoption. Decision First Technologies provides SAP-based solutions for analytics, enterprise information management (EIM), data warehousing, and the SAP HANA platform. Decision First Technologies, Inc. was formed in 2001 and is based in Atlanta, Georgia.

Buy -

Seller(S) 2

SELLER

Baird Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1989
PE ASSETS 3.1B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Baird Capital Partners (BCP) is the US private equity arm of Baird Private Equity. BCP makes investments in middle-market companies based in the US. BCP targets companies valued between $25 and $125 million and looks to invest between $15 and $35 million of equity per transaction. BCP focuses on three primary areas including business services (transaction processing, process outsourcing, professional services), healthcare (outsourcing services, medical products, contract manufacturing), and manufactured products (industrial/commercial, specialty consumer, distribution). BCP is affiliated with Baird Capital Partners Europe, Baird Capital Partners Asia, Baird Venture Partners, and Granville Baird Capital Partners. Baird Capital Partners is based in Chicago, Illinois.

DEAL STATS #
Overall 50 of 50
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 31 of 31
State (Maryland) 2 of 2
Country (United States) 44 of 44
Year (2022) 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-20 Tellius

Herndon, Virginia, United States

Tellius is a provider of business intelligence (BI) dashboards and machine learning (ML)/ AI tools for organizations to capturing new business opportunities hidden in their data. Tellius was founded in 2016 and is based in Reston, Virginia.

Buy -
SELLER

Baird Capital Partners Europe

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1971
PE ASSETS 2.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Baird Capital Partners Europe (BCPE) is the European private equity arm of Baird Private Equity. BCPE invests in lower middle-market companies generating revenues ranging from £10 and £100 million with an enterprise value of £10 - £50 million. Specific areas of interest include industrials, specialty consumer products, aerospace/defense, building materials, electrical equipment, oil/gas equipment, medical devices/equipment, human capital services, transaction processing, process outsourcing, professional/technical services, facilities management, environmental/waste, and marketing services. BCPE looks to invest between £5 and £20 million per transaction. Baird Capital Partners Europe was formed in 1971 and is based in London.

DEAL STATS #
Overall 28 of 31
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 18 of 20
State (Maryland) 1 of 1
Country (United States) 3 of 3
Year (2022) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-31 Crisp

Leeds, United Kingdom

Crisp is a provider of social media brand safety and crisis monitoring services to global brands, media publishers, and social platforms. Crisp was founded in 2005 and is based in Leeds, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-14 bfinance

London, United Kingdom

bfinance is an independent, privately-owned, financial services firm that provides advice and solutions to companies and institutional investors around the globe. The company combines specialist expertise with a global perspective to help clients develop, implement and manage best-in-class investment programmes. bfinance is based in London, United Kingdom.

Sell -
Mergr

Product

Company

Legal